Irwin Lim Email & Phone Number

Singapore

• Leadership and Team Management: Led the marketing team for five local and regional brands, driving revenue growth and maximising ROI on marketing budgets.
• Strategic Planning: Collaborated with the Group Marketing Director to develop and execute strategic and tactical marketing campaigns.
• Integrated Marketing Campaigns: Managed marketing and media budgets, implementing comprehensive campaigns across online (social media, SEO, paid advertising, email) and offline (print, radio, billboard) channels.
• Performance Analysis: Analysed campaign performance metrics to optimise strategies and enhance brand visibility and sales.

Singapore

• Regional Strategy Development: Contributed to the formulation of regional strategies, linking activities and capabilities across markets.
• Executive Collaboration: Worked directly with the CEO to set and implement strategic and tactical marketing initiatives.
• Multichannel Marketing: Executed marketing plans utilising print, online, video, trade shows, and social media, enhancing regional brand presence and engagement.

• Brand Partnerships: Secured high-profile accounts with brands such as adidas, Asics, Carhartt WIP, Champion, FILA, G-Shock, Jordan, New Balance, Nike, Puma, Reebok, positioning SEEK as a leading sports-lifestyle.
• Business Expansion: Directed the expansion of SEEK into Thailand and Indonesia through strategic partnerships, broadening the brand’s reach.
• Innovative Marketing: Led product development and marketing campaigns, increasing brand recognition and customer loyalty.

• Business Growth: Founded a concept store and grew it to a three-store retail setup with a $5 million annual turnover.
• Product Portfolio: Curated a portfolio of award-winning urban lifestyle bags, consumer electronics, and tech gadgets for design-conscious consumers.
• Operational Management: Managed a distribution department and a workforce of 30, ensuring smooth operations and customer satisfaction.

• Market Positioning: Co-founded The General Company as a premier collective for new-generation craftsmen, artisans, and designers.
• Community Engagement: Focused on marketing, interaction, and public design education to grow the local artisanal scene.
• Brand Development: Cultivated relationships with discerning customers and brands, enhancing the company’s market presence.
• Strategic Initiatives: Implemented initiatives to boost both supply and demand in the luxury craft services market.

• Operational Leadership: Led key sales, merchandising, and logistics functions for the Singapore licensee of the Byford British brand.
• Performance Improvement: Drove overall performance and expanded the portfolio of retail brands.
• Strategic Planning: Implemented strategies to enhance brand presence and market share.

• Project Management: Managed ministry-level projects and tender submissions, liaising with ministers and key government officers.
• Strategic Planning: Planned manpower, set milestones, and ensured quality for major projects.
• Educational Initiatives: Led projects such as IT courseware development for MOE (Malaysia) and IT courseware and textbook development for MOE (Singapore).

Masters, Business Administration

Arts Management

Gce 'A' Levels

Gce 'O' Levels