Gu Xun personal email
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A soap craftsman in his natural body care business start-up phase.
Dr. Wong Natural Soap & Body Care Product Co., Ltd
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FounderDr. Wong Natural Soap & Body Care Product Co., Ltd Apr 2013 - PresentShenzhen, Guangdong, ChinaWe research & produce series of natural soap (part of them are hand-crafted) & body care product, such as hand cream, body balm, lip balm, body oil, hair oil, and essential oils, massage oil, diffuser, etc, in China, we have major retailing business on Taobao.com (the largest online retailing mall in China that belongs to Alibaba Group), and Wechat APP as well as other shops. please visit us at: http://drwong.taobao.com, or http://www.drwong.cn, or folllw us at "黄药师" at Wechat.
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Vice Gm, Global Marketing & Corporate CommunicationHytera Communication Co., Ltd. Nov 2008 - Dec 2012Shenzhen, ChinaAs the head of corporate global marketing, Gu is working to establish a prominent telecom brand "Hytera" while reaching annual business target in China & global market.Assisted by Research International & Interbrand, Gu successfully initiated & fulfilled the challenging rebranding project during 2009 to convert former well-known "HYT" to current "Hytera", which includes new trademark/logo/tagline/visual identities,and brand communication strategies, to clearly address HYT's corporate transformation from a Chinese analogue product supplier to an international digital product & solution provider.Rebranding brought Hytera to a higher starting line of marketing, now Gu is heading the marketing forces of over 40 staff located in China, USA, UK, Europe & other districts, to develop & control marketing plans along with local business strategies, creat contents(collaterals, websites & movies),carry out communication (advertising, events, exhibitiions, public relations) & lead-generation activities (online, social & direct marketing), as well as global channel development & suppot platform management. Hytera (海能达通信股份有限公司, stock code: 002583.sz), used to be HYT before rebranding in 2010, headquartered in China Shenzhen, is the largest Professional Mobile Radio Communication manufacturer in China (peers worldwide are Motorola Solutions & EADS defence & security, now as Cassidian), with sales channel covering over 80 countries/districts, and branches in Miami, Hanover, London, Moscow, Jakarta, Dubai, etc.Ranking by market share, Hyetra has already overtaken Motorola & Kenwood to dominate China analogue trunking & conventional radio communication market by 2005, reached 2nd position worldwide in Licensed Terminal Category in 2010 (source: IMS 2011). By introducing TETRA & DMR digital product in 2010, Hytera, has became one of the few PMR digital solution suppliers worldwide, please visit www.hytera.com for more information. -
Group Brand DirectorKerry Oils & Grains China Ltd. Dec 2001 - Jan 2008Shenzhen, ChinaGu joined in Kerry Oils & Grains China as a brand manager in 2001, then as a senior brand manager for another 2 years, after that as the brand director, but all the titles above were for the two famous foodstuff brands in greater China market, one of which, is "Arawana" (金龙鱼,www.arawana.com.cn), a family name for every Chinese family, the dominator (mkt share over 45% in China, 2007) in packaged vegetable oil, grain & rice categories worldwide, also the Beijing 2008 Olympic Games Exclusive Supplier, with turnover of around CNY 5 billions in 2001 and steadily increased to be CNY 20+ billions in 2007 (Greater China market).The other brand he runned is "Olivoila"(欧丽薇兰), imported from Italy in 2005, so far the most popular olive oil brand in China (he is very proud of leading the complete naming & NPI campaign for "Olivoila" into China market).Apart from that, Gu assisted the General Manager of Marketing during 2004-2008 in brand equity tracking, communication partner selection & coordination (i.e., creative agencies Young & Rubicam, Saatchi & Saatchi, media agencies Carat, MediaEdge, and other PR agencies) as well as training & recruiting platform streamlining for the national marketing force.Kerry Oils & Grains China Ltd. (嘉里粮油中国有限公司), now existes as Yihai-Kerry Co., (益海嘉里, http://www.yihaikerry.net.cn), after a merger in 2007 between Kerry Group & Wilmar International (http://www.wilmar-intl.com) in Singapore, which is Asia's leading agribusiness group, also the largest listed companies on the Singapore Exchange.
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Assistant Brand ManagerHeineken Asia Pacific Breweries Sep 1998 - Mar 2000Chengdu, ChinaAny genuine beer lovers, should have tried Heineken, and its famous Asian brand: Tiger beer (虎牌啤酒), in Singapore, Malaysia, Viet Nam & other SouthEast Asia countries or China.Gu was the Marketing Executive when he joined in and then the Assistant Brand Manager in Heineken Asia Pacific Breweries (喜力亚太酿酒公司, in short APB, http://www.tigerbeer.com)for Tiger brand in Southern China market. He enjoyed the exhausting, sleepless but interesting works of field marketing activities in pubs & clubs, undoubtedly, he has drank so many so many bottles of... Tiger beer.
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Marketing AnalystResearch International Jul 1996 - Sep 1998During the beginning of his career in marketing field, being an analyst in the famous marketing research company, Research International (now as TNS-RI owned by WPP), Gu was trained & has learnt a lot in research projects on aspects of consumer Usage & Attitude, brand equity & advertising tracking, for clients such as Unilever, Colgate, Wrigley's, Coca-cola, etc.
Gu Xun Skills
Gu Xun Education Details
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Business -
Corporate Management -
Engineering
Frequently Asked Questions about Gu Xun
What company does Gu Xun work for?
Gu Xun works for Dr. Wong Natural Soap & Body Care Product Co., Ltd
What is Gu Xun's role at the current company?
Gu Xun's current role is Founder of Dr. Wong Soap.
What is Gu Xun's email address?
Gu Xun's email address is ir****@****ail.com
What schools did Gu Xun attend?
Gu Xun attended The Chinese University Of Hong Kong, National University Of Singapore, Jiangsu University Of Science And Technology.
What skills is Gu Xun known for?
Gu Xun has skills like B2b Marketing, Fmcg, Marketing Management, Brand Management, Marketing Strategy, Global Marketing, Corporate Branding, Marketing, Telecommunications, Marketing Research, Strategy, Integrated Marketing.
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Gu Peixun(Rain) xun
China -
1nus.edu.sg
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