A results-driven, multi-disciplinary leader with over 15 years of experience in retail, specializing in both digital and offline sales, marketing, and technology. I combine a strong commercial mindset with technical expertise to deliver transformative growth in DTC and wholesale environments, backed by a data-centric approach to decision-making.With a proven track record in senior leadership roles at globally recognized brands such as ASICS, Wolverine Worldwide (Saucony, Merrell, Caterpillar), Tiger of Sweden, and Hunter Boots, I’ve successfully led digital transformation initiatives, optimizing data management, driving system efficiencies, and delivering measurable cost savings. I have consistently aligned these efforts with business objectives to achieve top-line growth, EBITDA improvements, and enhanced brand performance.My experience spans managing key global accounts, including Footlocker, JD Group, Nordstrom, Zalando, and Amazon, where I’ve spearheaded initiatives across performance marketing, brand and customer growth strategies, and cross-channel expansion. I am adept at leveraging technology, analytics, and customer insights to innovate and drive business outcomes, ensuring sustained growth across ecommerce, marketplaces, and traditional retail channels.Key competencies include:Digital TransformationLeading change through the adoption of new technologies and systems to optimize processes and elevate brand presence.Ecommerce & Omni-Channel StrategyBuilding seamless experiences across digital platforms and physical stores, enhancing customer experience (CX) and user experience (UX).Performance Marketing & GrowthDriving customer acquisition, retention, and lifetime value through data-driven performance marketing strategies (SEO, SEM, CRM, affiliates, social, and email).Operational Excellence & P&L Management:Full responsibility for P&L, optimizing operational processes, and building high-performing teams to deliver on KPIs.Brand Management & Product Strategy:Leading product innovation, buying, merchandising, and marketing efforts to increase market share and drive brand loyalty.I’m passionate about combining innovation with strategic leadership to unlock growth, build strong brands, and deliver exceptional customer experiences.