Steven I. Email & Phone Number

London, Gb

London, Gb

As the CCO and CTO at Vivobarefoot, I oversee the global commercial operations, including ecommerce, retail and franchise, wholesale, and distributor partnerships. I lead the performance marketing strategy to drive brand growth across all channels and manage buying and merchandising to ensure product alignment with customer demand. Additionally, I guide the technology and digital product teams to innovate and implement solutions that support both our business and sustainability goals. My role integrates strategic commercial leadership with cutting-edge technology, enabling Vivobarefoot to expand its footprint and deliver exceptional customer experiences globally.

Edinburgh, Scotland, Gb

During my tenure at Hunter Boots, I led the global digital business, overseeing global ecommerce, digital wholesale, performance and digital marketing, and key marketplaces, including China. I managed buying and merchandising to align product offerings with customer needs while also driving technology and development initiatives to enhance digital capabilities. As a key member of the management team, I played an instrumental role in the sale and transition of the business to Authentic Brand Group, ensuring a smooth handover and continued growth post-acquisition.

Rockford, Mi, Us

At Wolverine Worldwide, as part of the EMEA leadership team, I managed the digital business across a diverse portfolio of iconic brands, including Merrell, Saucony, Caterpillar and Sperry. My responsibilities included driving ecommerce sales, overseeing digital marketing and CRM strategies, managing marketplaces, and guiding product management and site merchandising efforts. I also played a key role in establishing the buying and merchandising department in EMEA to align with customer demand and maximize growth across digital channels.- Ecommerce Sales- Digital Marketing & CRM- Marketplaces - Product Management & FED- Site Merchandising- Buying & Merchandising#Merrell#Saucony#Caterpillar #Sperry#HushPuppies#SweatyBetty

Stockholm, Se

At Tiger of Sweden, I led the global digital business operations, managing full P&L ownership and overseeing global DTC ecommerce, digital wholesale, marketplaces, and the tech stack. I also directed the merchandising team, digital marketing initiatives, and customer service functions. Through data-driven decision-making, I led a transformative digital strategy, driving efficiencies, growth, and an elevated customer experience across all digital touchpoints.- Full P&L ownership - Global DTC Ecommerce - Global Digital Wholesale- Global Marketplaces - Global Tech Stack - Merchandising Team- Digital Marketing- Customer ServicesLed step change in digital transformation journey, focusing on data driven decisions.#Retail #Ecommerce #Digital #Strategicaccounts #Wholesale #Digitalmarketing

Chuo-Ku, Hyogo, Jp

At ASICS, I held roles from eCommerce Director to Senior Commercial Director of Digital and Strategic Accounts, managing a €200M business unit with full P&L responsibility. I led a team across EMEA, blending DTC and wholesale strategies in a dynamic and challenging environment. My responsibilities spanned DTC ecommerce (Asics.com), marketplaces (Zalando, About You, Amazon), online concessions (Keller Sports, Sports Direct), and central strategic accounts (Footlocker Group, JD Group, Decathlon, Sport 2000, Intersport). Additionally, I oversaw digital marketing for performance and brand execution, as well as managing the Customer Experience Hub in Barcelona, ensuring a seamless customer journey across all digital touchpoints.Areas of responsibility;DTC - E-commerce; Asics.comMarketplaces; Zalando, About You, Amazon etcOnline Concession; Keller Sports, Sports Direct, etc.Central Strategic Accounts; Footlocker Group, JD Group, Decathlon, Sport 2000, Intersport etcWholesale.com Accounts; Zalando, Asos, Net-a-Porter, etc.Digital Marketing; All Performance and Digital Brand ExecutionCustomer Service; Managing Customer Experience Hub in Barcelona#Retail #Ecommerce #Digital #Strategicaccounts #Wholesale #Digitalmarketing

Farringdon, London, Gb

- Launched APAC subsidiary- Covering sales, marketing, ops and finance - Grew business 100%+ YOY with positive EBITDA

Farringdon, London, Gb

- Headed the DTC channel- Headed the Digital Wholesale channel- Responsible for £10m+ A&P- Built a team of 20+ heads from 3- Replatformed the website - Developed full Mar-tech Stack- Launched Marketplaces- Grew channel from 3% Digital to 50%Previous roles; Head of Ecommerce

London, London, Gb

- Category manager for Cycle, Tri and Run - Driving strategy and business acceleration- Senior Vendor management and contracts - Delivering YOY growth in excess of 75%

Grange Of Mallusk, Northern Ireland, Gb

- Category revenue of £50 million annually- Full responsibility for category P&L- Delivery on sales, margin and op profit- Managed team of 4Previous roles; buyer/senior merchandiser.

Owning and managing the digital business end to end.

Product Roadmapping - Technology, Computer/Information Technology Administration And Management

Certified, Digital Marketing & Analytics

Part-Time Bachelor Of Science (Bsc), Business Studies

Bachelor Of Science (Bsc), Sports And Exercise Science With Statistics

A Levels, High School/Secondary Diplomas And Certificates