Ryan Peña Email and Phone Number
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With over 15 years of distinguished leadership in digital marketing, I am an instrumental catalyst for positive change and a visionary strategist. Holding the pivotal role of Senior Marketing Leader at NMDP, I orchestrate an array of cutting-edge marketing initiatives for this renowned healthcare enterprise. My strategic prowess is evidenced through the development and execution of dynamic marketing plans, which not only elevate brand awareness but also drive substantial business growth and foster increased registrations for the world's largest and most diverse marrow registry.Bolstered by my certification from Cornell University, I wield a multifaceted skill set encompassing profound expertise in social media platforms, content marketing, and pioneering innovation. This proficiency empowers me to revolutionize how NMDP engages with its audience and stakeholders, amplifying the organization's impact and reach in unparalleled ways.Moreover, I am deeply passionate about sharing knowledge and insights garnered from my extensive experience. As a sought-after speaker, trainer, and emcee at prominent marketing conferences and events, I not only disseminate invaluable wisdom but also inspire fellow professionals to adopt authentic storytelling, elevate customer service standards, and drive continuous process improvement. My ultimate aim is to galvanize and equip others with the tools and inspiration necessary to effectuate meaningful change through the transformative power of digital marketing.
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NmdpMinneapolis, Mn, Us -
Senior Marketing Leader - Member RecruitmentNmdp Sep 2024 - PresentMinneapolis, Minnesota, UsStrategic Marketing Leadership* Develop and execute annual marketing strategies that align with business objectives, ensuring efforts are focused on driving results across key organizational metrics.* Manage recruitment marketing budgets and ensure brand consistency in all materials.Cross-Functional Collaboration* Serve as the primary marketing contact for the Member Recruitment teams, acting as a liaison between marketing and business teams to foster alignment and shared goals.* Build strong relationships with business teams to ensure smooth execution of marketing initiatives.Campaign and Asset Development* Lead the end-to-end development of marketing campaigns, from scoping and briefing to production direction.* Prioritize and manage the creation of key marketing assets that fulfill business needs and objectives.Team Leadership and Development* Lead and mentor the marketing team, fostering a collaborative culture that emphasizes professional growth, organizational values, and successful project execution.
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National Marketing Leader - Digital EnhancementsNmdp Aug 2021 - Sep 2024Minneapolis, Minnesota, Us✔︎ Strategic planning – I possess an extensive track record of spearheading the development and meticulous execution of marketing plans tailored for mid-size organizations. These strategic blueprints are meticulously crafted to not only enhance brand awareness but also to drive tangible business growth and achieve overarching organizational objectives, including the pivotal metric of increased registrations.✔︎ Marketing insights – My proficiency in leveraging data-driven insights to inform strategic decisions sets me apart. I have consistently demonstrated the ability to align marketing objectives seamlessly with broader business goals, while also articulating the tangible return on investment stemming from marketing expenditures and initiatives. This strategic acumen ensures that every marketing endeavor undertaken is meticulously calibrated to maximize impact and deliver measurable results.✔︎ Account management – Renowned for my adeptness in cultivating trust and fostering productive relationships, both internally and externally, I am committed to forging enduring partnerships that underpin shared success. My unwavering dedication to accountability ensures that all stakeholders are aligned and actively engaged in achieving mutual objectives.✔︎ Project management - I excel in the art of project management, adeptly prioritizing tasks, managing diverse business unit requests, and meticulously overseeing the seamless implementation of marketing plans and tactics. With a keen eye for detail and an unwavering commitment to excellence, I ensure that all endeavors are executed with precision, delivered on time, and within budget, thereby exceeding the expectations of our esteemed business partners.
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Paid Media And Social Media SupervisorNmdp May 2020 - Aug 2021Minneapolis, Minnesota, Us
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Social Media SupervisorNmdp Feb 2020 - May 2020Minneapolis, Minnesota, UsManage a team of 2-4 Social Media Professionals focused on establishing and managing ongoing strategic initiatives related to donor recruitment, fundraising and our overall brand experience on all forms of social media. ✔︎Supports the entire enterprise✔︎Innovation around our approach to social strategy ✔︎Provides oversight on our digital experience
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Social Media StrategistNmdp May 2019 - Feb 2020Minneapolis, Minnesota, UsRe-Entry back into the organization after successfully completing the Innovation Lab project. Role now consists of:✔︎ Overseeing all social media functions that go into growing donor registrations✔︎ Implementing innovative solutions that drive forward-thinking success metrics ✔︎ Transforming our strategy to save more lives
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Innovation Lab SpecialistNmdp Oct 2018 - Apr 2019Minneapolis, Minnesota, UsPart of a multi-disciplinary team created specifically to solve an existing problem or realize a new opportunity. This is the organizations first ever Innovation Lab team. Our team works to:✔︎ Effectively address critical issues that impact the providers’ and patients’ cord blood experiences to increase utilization✔︎ Thoroughly examine the topic/opportunity given✔︎ Develop potential solutions based on research, collaboration and innovative approaches ✔︎ Ensure the practical and business feasibility of the chosen solution
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Social Media StrategistNmdp Jan 2018 - Sep 2018Minneapolis, Minnesota, UsResponsible for creating an enterprise-wide social strategy across owned organic social channels including Facebook, Twitter, Instagram, YouTube and LinkedIn, as well as exploring opportunities to expand our social media footprint and engage new audiences. ✔︎ Part of a strategic team responsible for leveraging social media to gain brand access on national TV✔︎ 55% YoY increase in community management and engagement ✔︎ Developing tactics around reporting, social governance and quality control
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Social Media ManagerMentormate Aug 2015 - Jan 2018Minneapolis, Mn, UsManage a team and strategy around social media for MentorMate and their mobile conference. Social media management is centered around providing valuable information in the software solutions space, digital health, and conference networking. ➫ Integrated live-streaming into event experience via Periscope. Exposed over 2,000 viewers globally to our brand and experience increasing our reach and influence➫ Launched an Employee Advocacy platform for the entire office, driving 79% adoption rates and 900+ new clicks to our site➫ Integrated video into our marketing strategy by launching a weekly video series by producing and editing all videos. Current video strategy has driven a total of 30,000+ views➫ Launched a revised organic and paid social campaign to drive more traffic to our site while generating new contacts to add into our nurture campaigns. ➫ Increased average weekly contacts (leads) generated from social media from 1/week to 25/week➫ Keynote and Emcee'd at several global social media conferences -
Senior Social Media SpecialistCapella University Jun 2010 - Aug 2015Minneapolis, Mn, Us➫ Launched and managed a private community for online students to connect and meet each other in a variety of ways based on academic and personal similarities. Since its launch in Jan of 2014, over 16,000 students have joined the community.➫ Managed 140 business Facebook accounts staff uses for 1 - to - 1 customer service needs. ➫ Trained and managed 150+ team members on social media advocate best practices.➫ Management included employee activity, analytic assessments, ongoing social media training, support, crisis management, and content distribution. ➫ Explored and launched new ways to connect & educate adults about online education and Capella University through Facebook, LinkedIn, Google+, Twitter, and Skype. -
Account Executive - Infrastructure SupportRobert Half Technology Jul 2006 - May 2010Menlo Park, Ca, UsOffered flexible staffing solutions to premier organizations worldwide that require technical expertise on demandProjects ranged from complex e-business and web development initiatives to enterprise wide application development and technical system support.The technology professionals I deployed included software developers, project managers, database specialists, networking and internetworking specialists, and help desk support professionals.
Ryan Peña Skills
Ryan Peña Education Details
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Cornell UniversityDigital Marketing
Frequently Asked Questions about Ryan Peña
What company does Ryan Peña work for?
Ryan Peña works for Nmdp
What is Ryan Peña's role at the current company?
Ryan Peña's current role is Senior Marketing Leader @ NMDP | AI Technologist.
What is Ryan Peña's email address?
Ryan Peña's email address is rp****@****tch.org
What is Ryan Peña's direct phone number?
Ryan Peña's direct phone number is +161282*****
What schools did Ryan Peña attend?
Ryan Peña attended Cornell University.
What are some of Ryan Peña's interests?
Ryan Peña has interest in Networking, Children, Social Media, Technology, Education, Healthcare, Fitness, Software, Marathons, Health.
What skills is Ryan Peña known for?
Ryan Peña has skills like Social Networking, Social Media, Leadership, Facebook, Social Media Marketing, Customer Service, Management, Team Building, Public Speaking, Marketing Strategy, Recruiting, Linkedin.
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