Ryan Peña Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, Us

Strategic Marketing Leadership* Develop and execute annual marketing strategies that align with business objectives, ensuring efforts are focused on driving results across key organizational metrics.* Manage recruitment marketing budgets and ensure brand consistency in all materials.Cross-Functional Collaboration* Serve as the primary marketing contact for the Member Recruitment teams, acting as a liaison between marketing and business teams to foster alignment and shared goals.* Build strong relationships with business teams to ensure smooth execution of marketing initiatives.Campaign and Asset Development* Lead the end-to-end development of marketing campaigns, from scoping and briefing to production direction.* Prioritize and manage the creation of key marketing assets that fulfill business needs and objectives.Team Leadership and Development* Lead and mentor the marketing team, fostering a collaborative culture that emphasizes professional growth, organizational values, and successful project execution.

Minneapolis, Minnesota, Us

✔︎ Strategic planning – I possess an extensive track record of spearheading the development and meticulous execution of marketing plans tailored for mid-size organizations. These strategic blueprints are meticulously crafted to not only enhance brand awareness but also to drive tangible business growth and achieve overarching organizational objectives, including the pivotal metric of increased registrations.✔︎ Marketing insights – My proficiency in leveraging data-driven insights to inform strategic decisions sets me apart. I have consistently demonstrated the ability to align marketing objectives seamlessly with broader business goals, while also articulating the tangible return on investment stemming from marketing expenditures and initiatives. This strategic acumen ensures that every marketing endeavor undertaken is meticulously calibrated to maximize impact and deliver measurable results.✔︎ Account management – Renowned for my adeptness in cultivating trust and fostering productive relationships, both internally and externally, I am committed to forging enduring partnerships that underpin shared success. My unwavering dedication to accountability ensures that all stakeholders are aligned and actively engaged in achieving mutual objectives.✔︎ Project management - I excel in the art of project management, adeptly prioritizing tasks, managing diverse business unit requests, and meticulously overseeing the seamless implementation of marketing plans and tactics. With a keen eye for detail and an unwavering commitment to excellence, I ensure that all endeavors are executed with precision, delivered on time, and within budget, thereby exceeding the expectations of our esteemed business partners.

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Manage a team of 2-4 Social Media Professionals focused on establishing and managing ongoing strategic initiatives related to donor recruitment, fundraising and our overall brand experience on all forms of social media. ✔︎Supports the entire enterprise✔︎Innovation around our approach to social strategy ✔︎Provides oversight on our digital experience

Minneapolis, Minnesota, Us

Re-Entry back into the organization after successfully completing the Innovation Lab project. Role now consists of:✔︎ Overseeing all social media functions that go into growing donor registrations✔︎ Implementing innovative solutions that drive forward-thinking success metrics ✔︎ Transforming our strategy to save more lives

Minneapolis, Minnesota, Us

Part of a multi-disciplinary team created specifically to solve an existing problem or realize a new opportunity. This is the organizations first ever Innovation Lab team. Our team works to:✔︎ Effectively address critical issues that impact the providers’ and patients’ cord blood experiences to increase utilization✔︎ Thoroughly examine the topic/opportunity given✔︎ Develop potential solutions based on research, collaboration and innovative approaches ✔︎ Ensure the practical and business feasibility of the chosen solution

Minneapolis, Minnesota, Us

Responsible for creating an enterprise-wide social strategy across owned organic social channels including Facebook, Twitter, Instagram, YouTube and LinkedIn, as well as exploring opportunities to expand our social media footprint and engage new audiences. ✔︎ Part of a strategic team responsible for leveraging social media to gain brand access on national TV✔︎ 55% YoY increase in community management and engagement ✔︎ Developing tactics around reporting, social governance and quality control

Minneapolis, Mn, Us

Manage a team and strategy around social media for MentorMate and their mobile conference. Social media management is centered around providing valuable information in the software solutions space, digital health, and conference networking. ➫ Integrated live-streaming into event experience via Periscope. Exposed over 2,000 viewers globally to our brand and experience increasing our reach and influence➫ Launched an Employee Advocacy platform for the entire office, driving 79% adoption rates and 900+ new clicks to our site➫ Integrated video into our marketing strategy by launching a weekly video series by producing and editing all videos. Current video strategy has driven a total of 30,000+ views➫ Launched a revised organic and paid social campaign to drive more traffic to our site while generating new contacts to add into our nurture campaigns. ➫ Increased average weekly contacts (leads) generated from social media from 1/week to 25/week➫ Keynote and Emcee'd at several global social media conferences

Minneapolis, Mn, Us

➫ Launched and managed a private community for online students to connect and meet each other in a variety of ways based on academic and personal similarities. Since its launch in Jan of 2014, over 16,000 students have joined the community.➫ Managed 140 business Facebook accounts staff uses for 1 - to - 1 customer service needs. ➫ Trained and managed 150+ team members on social media advocate best practices.➫ Management included employee activity, analytic assessments, ongoing social media training, support, crisis management, and content distribution. ➫ Explored and launched new ways to connect & educate adults about online education and Capella University through Facebook, LinkedIn, Google+, Twitter, and Skype.

Menlo Park, Ca, Us

Offered flexible staffing solutions to premier organizations worldwide that require technical expertise on demandProjects ranged from complex e-business and web development initiatives to enterprise wide application development and technical system support.The technology professionals I deployed included software developers, project managers, database specialists, networking and internetworking specialists, and help desk support professionals.