Iryll Roberto Email & Phone Number

United States

United States

California

Bakersfield, California, United States

• Managed annual marketing budget in excess of $200k.• Developed and refined strategic brand positioning for entire company.• Generated 13 million brand impressions for company in 18 months.• Implemented successful marketing and promotional strategies worth over $5,000,000 in yearly revenue.• Played integral role on executive team that helped take company from $10,000,000 in revenue year to approximately $50,000,000 year.• Developed and presented quarterly and annual marketing plans and reports to CEO and shareholders.• Evaluated target market research and adjusted strategy to address competitive influences and changing market.• Kept all campaigns and marketing collateral in line with branding and focused on target consumers.• Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.• Directed department of 4 marketing managers and performed quarterly evaluations.• Increased website traffic by average of 400% each month using cutting-edge inbound marketing techniques.• Developed advertising tactics and implemented new solutions for increased brand awareness.

Bakersfield, California, United States

• Evaluated target market research and adjusted strategy to address competitive influences and changing market.• Created and executed innovative strategies to increase customer and audience engagement by 45% over e-mail marketing channel.• Analyzed and reported digital ad campaign strategies and costs. Saved company upwards of $30k on wasteful ineffective ad placements.• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.• Met deadlines, exceeded expectations and effectively rolled out Google, Facebook, SEO, and E-mail marketing campaigns.• Coordinated with sales and executive teams to publicize and promote events.

• Execute top-tier project management including creative leadership, consumer-facing content development, web design, and marketing initiatives• Achieve optimal brand exposure by utilizing digital and social media platforms to launch innovative advertising campaigns• Deploy sharp strategic planning skills• Successfully broke ground on company's first digital advertising campaign, garnering 400% ROI; incorporated Google PPC software• Proficiently navigate Adobe Creative Suite, improving quality of campaigns• Earned notable revenue growth due to exemplary product positioning• Boost efficiency and meet strict deadlines by generating project timelines.

Bakersfield, California Area

Bachelor Of Arts - Ba, Theology/Theological Studies

Activities and Societies:

Communications