Iryna Bachynska Email & Phone Number

Ukraine

Lviv, Ukraine

- Development of strategies and funnel stages for businesses- Full cycle of setting up advertising campaigns in Facebook Ads Manager- Preparation and management of advertising for the purchase of traffic in Facebook, Instagram, Messenger- Searching and analyzing targeting audience, its segmentation, analyzing competitors- Using such tools as Audience Insights, Google Trends, Facebook Library, AdLover, Serpstat and others for collecting information before launching advertising campaigns- Conducting a test period for each of the projects in order to identify the best Ad Sets and scaling them - Creating creatives with the help of such tools as Crello and Canva, drawing up of technical tasks for designers- Creating advertising texts using AIDA, PMPHS, PSODA, etc- Daily monitoring of indicators to adjust the price per application, to avoid overlapping and audience burnout - Using LAL audience, custom audience and retargeting to increase the advertising campaigns convertibility - The highest ROAS is 1005,99% with the profit equals 91500$

Lviv, Ukraine

- Worked at pre-sale stage that includes product research, market research, identifying solutions to customer pain points, crafting a unique selling proposition, managing deal qualification and proposals- Developed business relationships with customers- Collected and analyzed market information - Promoted full range of TemplateMonster IT solutions to customers - Exceeded the sales plan 3 times (the highest indicator was 141%), once did not fulfill the sales plan (was equal 82%) and all other times fulfilled it within 100% -105%- Used the following programs: Creatio, Bitrix24, Live Chat, Billing

Master'S Degree, Management Of Foreign Economic Activity

Bachelor'S Degree, Applied Linguistics