Iryna Bilenko Email & Phone Number

Brighton, East Sussex, Gb

Marketing Strategy: oversaw the overall marketing strategy across brand identity, content creation, SEO, and internal communications, to drive lead generation and profit. As a result, marketing channels have become the top source of new clients bringing in a 167% increase in lead conversion. SEO Strategy: orchestrated a comprehensive SEO strategy with a 3rd party SEO agency that included technical and on-page SEO optimisation from keyword research to meta data and content rewriting (70+ pages). As a result, we tripled organic website traffic of the EU brand and increased the traffic by 1460% for the US brand.Marketing Rebrand: Conducted a complete website redesign driven by in-depth competitor and target audience analysis. Led the company rebrand, introducing a new name, logo, font, and colours to increase brand appeal and improve targeting. Social Media: Managed the comprehensive content strategy for social media. Ran successful LinkedIn Ads Campaigns. As a result, doubled the number of followers taking them to over 400k.Content Strategy: Produced effective content across various channels, including blogs, social media, pitch decks, case studies, and over 70 pages of website copy. Brand Authority: Increased brand authority by winning 7 prestigious awards for the brand including Recruiter’s Investing in Talent, Recruiter's Hot100, and Financial Times 1000. Improved brand trust by increasing the Google and Glassdoor review ratings, resulting in increased lead conversion.Data Analysis: Ran a monthly comprehensive ROI analysis, tracking lead sources for each audience, profits, and trends. The resulting report was instrumental for the directors in making key decisions based on data-driven insights. Internal Communications & Processes: Improved internal communication, built and polished internal processes. Aligned marketing and sales team efforts, setting up feedback loops, and fostering closer cooperation between the two departments.

Brighton, East Sussex, Gb

My duties:· Developed and executed marketing strategy and tactics to boost the company’s reputation, increase brand awareness, and generate quality leads· Created and delivered inbound marketing campaigns, including paid social media campaigns on LinkedIn; analyse results to determine the level of success, and what we could have done better· Experimented with various organic and paid acquisition channels to determine the ways to drive increased engagement· Built and polished internal processes· Improved internal communication· Content management: created content plans and content for digital marketing purposes to improve our presence through online platforms, including social media (oversee company blog, announcements, infographics, and social media posts)· Developed and implemented strategies for SEO to increase the number of visitors to our websites and increase the number of conversions· Improved, maintained and updated the company website· Improved marketing collateral, such as pitch documents and company branding· Researched and applied for recruitment awards to improve the company’s reputation· Researched new media opportunities that may benefit the business, including, but not limited to, job boards we can use to find new candidates/clients· Researched, organised, and managed company initiatives· Oversaw and guide the junior team member · Rapported on marketing activities and campaign results to higher management

Brighton, East Sussex, Gb

• Developed and executed marketing strategies for enhanced brand reputation, awareness, and lead generation.• Managed inbound marketing campaigns, analysed outcomes for insights and improvements.• Explored diverse acquisition channels to boost engagement.• Refined internal processes and communication.• Oversaw content creation and SEO strategies for increased online presence.• Maintained and updated the company website.• Enhanced marketing collateral, including pitch documents.• Applied for Recruitment Awards.• Researched new media opportunities, job boards, and organised company initiatives.• Reported to the Head of Marketing and higher management.

New York, Us, Us

USA Tech Recruitment is an award-winning niche technology specialist. We match leading technology businesses with the most sought-after, hard-to-reach, tech talent. Locally focussed, globally minded – we call it smart recruitment.My duties:· Marketing strategy development and execution· Brand awareness generation and improvement· Rebranding project management· New website design and development project management· Developing and implementing a new SEO strategy· ROI of all sales and marketing channels: tracking, analysis, and reporting to make informed decisions about investments in marketing and sales channels· Inbound marketing campaigns: research, ideation, execution, analysis· Finding new organic and paid acquisition channels to drive engagement· Internal processes building and improvement· Synchronising and improving cooperation between marketing and sales to increase revenue and retention rates· Content management: research, ideation, execution, analysis. Content plans, digital marketing content creation, (oversee company blog, announcements, infographics and social media posts). Monthly KPI tracking, analysis, and reporting· Marketing collateral creation (pitch decks, branding materials)· Awards: research and application for relevant business awards to improve the company’s reputations & brand awareness· Team leadership, training and guiding junior team members· Regular reporting to the board of directors

New York, Us, Us

USA TechAI & Machine Learning, Battery, Automotive, Semiconductor, Life Science, and Gaming, across Technical, Management, Sales & Marketing across the USA.Our expertise is in providing complete solutions for our clients: with in-depth knowledge of our respected industries and a highly professional team of consultants, we provide the most efficient and rapid solutions to your recruitment needs.My duties:· Develop and execute marketing strategy and tactics to boost the company’s reputation, increase brand awareness and generate quality leads· Create and deliver inbound marketing campaigns, including paid social media campaigns on LinkedIn; analyse results to determine the level of success, and what we could have done better· Experiment with various organic and paid acquisition channels to determine the ways to drive increased engagement· Build and polish internal processes· Improve internal communication· Content management: create content plans and content for digital marketing purposes to improve our presence through online platforms, including social media (oversee company blog, announcements, infographics and social media posts)· Develop and implement strategies for SEO to increase number of visitors to our websites and increase number of conversions· Improve, maintain and update the company website· Improve marketing collateral, such as pitch documents and company branding· Research and apply for recruitment awards to improve the company’s reputations (now mostly delegated to Marketing Assistant) · Research new media opportunities that may benefit the business, including, but not limited to, job boards we can use to find new candidates / clients· Research, organise and manage company initiatives· Oversee and guide the junior team member · Rapport on marketing activities and campaign results to higher management

New York, Us, Us

Lewes, Delaware, Us

- Doubled the company's sales- Increased brand awareness by 30% - Set, directed and executed the marketing strategy together with the executive team; oversaw marketing campaigns and tracked their effectiveness- Created effective text content for websites, apps, articles, social media posts, case studies, newsletters, and branding materials - Tripled the number of leads by testing new marketing opportunities based on trend research and competitor analysis - Built the marketing department by hiring junior team members and managing their performance- Maximised organic social media presence and developed the brand’s tone of voice- Grew community around the brand by organising events and leading successful PR strategies- Optimised processes in the company by promoting effective corporate communication

- Enhanced teaching and social skills by educating dozens of groups of students of various levels and age groups- Polished existing teaching programs and introduced a more systematic approach in English Grammar- Improved leadership skills by holding meetings, speaking in front of groups and training other teachers- Developed organisational skills by organising educational and entertaining events for students and guests of the school

Kyiv, Ua

- Ran an English class for the development and sales departments which needed to use English for work- Developed a bespoke systematic teaching approach to suit the needs of each department