Iryna Chubur Email & Phone Number

Winterthur, Zh, Ch

B2B Omnichannel Marketing, Corporate Brand & Communications, Employee Experience, CX.

Zurich, Switzerland

S-PRO AG is a leading Swiss Digital Innovation & Software Engineering company that specializes in serving fast-growing businesses and enterprises from Finance, Renewable Energy, Manufacturing, and Healthcare sectors. Combining industry knowledge and tech expertise in AI/ML, Blockchain, Cloud, Web, and Mobile, S-PRO develops innovative digital solutions that create sustainable business value and increase our clients’ competitiveness in a constantly changing digital world.As Head of Marketing at S-PRO AG, I developed and led the 2024 marketing strategy to increase the company's brand usability and improve the effectiveness of inbound and outbound marketing. Conducted market research and aligned campaigns with sales and customer data to ensure effective engagement. Led a complete rebranding of the company, including a UX/UI website redesign, supervised SEO, PPC and cold outreach strategy, and social media strategy. I also organized major client events, managed sponsorships, and led a comprehensive content strategy including online webinars. Managed a combined team of in-house staff, part-time freelancers and agencies.

Zurich, Zurich, Switzerland

Zurich, Zurich, Switzerland

Capptoo, a Swiss Customer & Employee Experience Design agency with a deep focus on Pharma. As Business Development Director, I led new customer acquisition and sales pipeline for Pharma in DACH region, securing 2 strategic clients in the first 6 months.• Developed marketing strategy for Pharma division, creating key assets for effective lead generation• Planned and executed LinkedIn outreach campaigns, supported by social media posting, and conducted lead qualification• Supported CRM implementation as a subject matter expert, enhancing internal processes.• Facilitated strategic workshops with the management team to drive business growth.• Led CX Design workshop for a Pharma customer, improving customer experience.

Employee Value Proposition research and developmentEmployer Brand Strategy & key assets developmentEmployer Brand launch internally and externally and further promotionBrand Ambassadors program development & launchC-Suite personal brand promotionGlobal PR & Communication campaigns

Product ideation and MVP Development1. Competitor analysis2. Market research3. User Research:- in-depth interviews- persona mapping - customer journey mapping4. Value proposition development5. User flow development

As marketing executive, responsible for Diceus global marketing strategy and its execution, including brand & reputation, corporate communication, lead generation, and other activities necessary to ensure the growth of the company and maintain a reputation as a reliable service provider. Managing and mentoring marketing team of 10 ppl.

Kiev Region, Ukraine

Ideation, design, supervising of development of my.innovecs.com - internal portal for employeesMentorship of key members of the marketing team

Kiev Region, Ukraine

Innovecs is a global digital services company with a presence in the US, the UK, the EU, Israel, Australia, and Ukraine. Specializing in software solutions, the Innovecs team has experience in Supply Chain, Healthtech, Collaboration Tech, and Gaming.I joined Innovecs as VP, Sales & Marketing in October 2011, when it was a newly registered and unknown startup. In only 6 years Innovecs became one of the top 100 global outsourcing providers (by IAOP®) and one of the 30 largest IT companies in Ukraine (by DOU.ua), with a team of 600+ top-notch professionals.As a marketing executive, I managed a team of 10 marketing professionals responsible for brand & reputation, client & employee experience, global lead generation strategies, content marketing, PR & communication, events, and the overall industry marketing needs to help build Innovecs brand from scratch.In the role of Chief Brand Officer, I was deeply focused on improving Client & Employee Experience using Service Design approach.Ideologist of the "Wellness at Workplace" corporate program, for this program Innovecs won the prestigious HR Brand Award. Actively participated in the development of the Corporate Concierge Program for Clients and Employees.

Украина

Key projects for iRobot Ukraine: 1) marketing strategy, plan and budget for FY20192) market research of consumer preferences (vendor selection, task setting, documents revision, control of project execution)3) supervising of marketing strategy execution:- SMM (vendor selection, KPIs setting, content plan revision, execution control)- SEO and PPC (vendor selection, task setting, execution control)- Opinion leaders (in some cases directly negotiated with influencers, in some cases - involved agency)- ATL (TV, radio, transport, product placement - negotiations, task setting, creative copy, control of execution)- Events (sponsorship negotiations, event preparation management)4) reporting to iRobot marketing regional office in London, UK

Kyiv, Kyiv City, Ukraine

GlobalLogic Ukraine is a subsidiary of GlobalLogic Inc., which employs more than 6,000 people worldwide and delivers R&D services to leading technology-enabled organizations.As Head if Sales, was responsible for Sales, Pre-sales, Marketing, and Account Management for Eastern Europe market, focused on Ukraine & Russia. Have been able to get into partnerships with several startups and established technology companies in the region.

Terrasoft is a leading supplier of integrated Customer Relationship Management (CRM) solutions, offering services to companies of different sizes and industries. Terrasoft CRM software solutions will enable customers to optimize their business operations and gain long-term competitive advantages on their respective markets or industries.With more then 5 years of broad sales and management experience in Terrasoft, during the last year I was in charge of PSF BU (Professional Business Firms Business Unit), where was responsible for BU Sales&Marketing efforts, sales team learning and development, product customization for industry needs.

Responsible for SME market strategy, products/services, sales team development etc.

Brand Management

Marketing

The Enterpreneurial Business Plan

Engineer’S Degree Diploma, Applied Mathematics

Master’S Degree Diploma With Honors, Finance