• Spearheaded the implementation and successful launch of the B2B & B2C e-commerce website, in addition to the marketing responsibilities mentioned below.• Developing and executing strategies to drive e-commerce sales and boost revenue.• Managing and optimizing various e-commerce channels, including the website, social media, email, and paid advertising.• Conducting market analysis and evaluating customer behavior and competitor activities to make data-driven decisions.• Designing and implementing targeted marketing campaigns to enhance engagement and drive traffic.• Collaborating with cross-functional teams, including product, sales, and customer experience, to ensure marketing efforts align with business objectives.• Monitoring and reporting on KPIs such as traffic, conversion rates, and sales to assess the success of marketing initiatives.• Overseeing budgeting and resource allocation to maximize the effectiveness of marketing investments.

• Established new brand standards (a logo, color palette, fonts, illustrations, graphics, document templates, and forms.)• Created the digital marketing strategy and action plan.• Developed and maintained relationships with the media, tracking all press and social placements.• Managed and implemented online and offline campaigns.• Oversaw the company’s social media presence on Facebook, LinkedIn, Twitter, and Instagram.• Directed the design and production of marketing collateral and promotional products.• Launched a centrally managed corporate email signature system that enables the addition of promotional banners, turning email signatures into a marketing channel.• Established connections with vendors’ marketing departments and collaborated on joint projects.• Launched and managed the business website's content using the CMS.

Delivering consulting services to IT companies, startups, and IT schools

• Leading marketing digital and brand strategies that meet sales objectives• Managing and extending the marketing team and motivating them to reach potential• Designing streamlined marketing processes guiding the company to inbound marketing• Providing advice or solving any problems related to Marketing or Communication activities• Expanding the company’s global online footprint, awareness and visitor acquisition• Reporting on marketing activities on a regular basis to the company's top management• Performing continuous analysis of the competitive environment as well as industry and consumer trends.

• Led digital marketing initiatives• Actively managed Skelia's presence in social media• Promoted Skelia's online global visibility• Drove Skelia's SEO management, measurement and implementation• Planned and executed SEM campaigns• Created and managed content for the company websites• Wrote press releases, news items, articles, whitepapers and other PR content• Managed and supported online sales campaigns.

• Conducted marketing researches to build knowledge of global markets and competitive environment• Planned and followed a marketing activities roadmap• Created professional content such as presentations, brochures, case studies, newsletters• Developed, executed and measured advertising campaigns using Google AdWords, Google Analytics and AdRoll• Created and managed new content for the corporate website using the best SEO practices and basic knowledge of the HTML programming language• Developed and executed social media campaigns (SMM).

• Collected information through product documentation, requirements, and SME’s interviews• Estimated documentation development efforts and created project plans• Effectively structured, organized and communicated technical information to meet the needs of diverse product audiences• Conducted peer reviews• Ensured that documentation was consistent and met Microsoft style guidelines • Followed a standardized process of editing and delivering documentation.