• creating business, growth & marketing strategies• business consulting

Key Results:● a 40% increase in revenue by 2023● significant optimization of profitability and costs; marketing costs reduced by 35%.● LTV optimization, significant increase in loyalty of the entire customer base● introducing new approaches to certain promotion channels, adding new promotion channels● B2B market entry strategy developedMethods of achieving the Results:● market, competitor & sales analysis● advocacy & Facilitation of Product/Service improvement● implementation of continuous VoC analysis and Business Intelligence

Responsibilities:● strategic planning of marketing activities● sales analysis and response activities in accordance to actual market situation● group and retail sales coordination aimed at increase in customer experience and sales growth● Fb Ads / Google Ads optimization, Youtube channel promotionKey Results:● achieved 3.5+ times annual sales growth in the first year, off-seasonal sales increased 4 times● in 2022 sales were up 54%● achieved customer engagement price of USD$1,2-3,5● quantity of group sales partners increased over 60% rising in total over 100

Responsibilities:● niche analytics● product improvement● quality assurance● launch new products● Amazon PPC, Meta Ads● leading product development teamKey Results:● achieved optimal margin for most of products● ACOS of main groups maintained under 30%

Responsibilities:● analysis of company, services, and competitors,● retail sales analytics, retail partitioning and bundling according to sales trends and customer cohorts● conveying recommendations for the sales department: sub-niche differentiation & customer relations● setting up and running of advertisement campaigns – Facebook, Instagram, Prom/Prosale.Key Results:● differentiation & specialization of retail● additional channels of customer acquisition developed● sales rates stabilized under conditions of a crisis in the market; in some directions gain of +20-30% was achieved● Prom/Prosale established – increasing sales on the channel more than 6x times

Responsibilities:● analysis of company and services, market and competitors● strategic planning of marketing operations, budget calculation● providing recommendations on business development and strengthening of market penetration● Facebook & Instagram promotion including advertisement● development of company site requirements and specificationKey Results:● orders total increased 2,09 times and quantity of new clients - 1,74

Responsibilities: analytics, investigations, working with high-ranking government officials; main fields –political and economical.

Responsibilities: conducting analytics and news.