Iryna Kashtan Email & Phone Number

Warsaw, Mazowieckie, Poland

A strong background in market research, project management, and ideation. Skilled in conducting in-depth market and competitor analysis, leading brainstorming sessions, and developing customer journeys. Proven track record in managing complex projects, coordinating cross-functional teams, and presenting business ideas to stakeholders. Responsibilities: - Conduct market and competitor research, as well as analyze target audience and industry trends to identify new business opportunities in the field.- Collect, systematize and present information for the investment committee on projects.- Discover fresh business opportunities.- Develop strategies, and improve existing products to the customer’s needs. - Cooperate and manage with product development agencies, designers, advisors, engineering teams, and software development companies, outsourcing and finding freelancers.- Performing ad hoc tasks related to the launch of new projects and products.My contribution as a business development manager: 1. Product development strategy and roadmap 2. Analytical reports and conclusions with advise to make decisions on launching product development and supervising 3. Facilitated brainstorm sessions with cross-functional teams to generate new ideas and solutions for product innovation.4. Hypothesis validation and user journey developmentSkills:- Strong research and analytical skills.- Communication and negotiation skills.- Ability to collaborate effectively with cross-functional teams.- Strategic planning and roadmap development.- Communication and stakeholder engagement.

Cologne, North Rhine-Westphalia, Germany

A startup in the field of edtech. As a project manager I was responsible for managing a cross functional team as well as a product development and launch. Our team create and develop products for students that combine electronics, hardware, and software. My responsibilities: - deep market researches, - depth interviews and persona description, - developing the product requirements and roadmap,- developing product-market fit strategy,- control over the implementation of tasks.I also have an experience in competitors researches, market trends and target audience. Our team developed brand and marketing strategy from scratch. I took part in making of a specifications for design for logo and identity based on the market and competitors analysis.

As a product marketing manager I am involved in developing and promotion of our smart-solutions for retail:- data gathering, processing and analysis- marketing researches- preparing of commercial presentations - developing of promo-materials (catalogs and brochures) from scratch - preparing technical specifications and references for video production and managing the project till the final video commercial- corporate website development: goals, structure, web-pages, products presentation, content

- developing of promo-materials (catalogs, brochures and leaflets) from scratch in cross-functional team - preparation of presentations for internal use and international sales- preparation and holding an exhibition of equipment in national and foreign trade-fairs- managing of development company products on-line catalog (website) from the scratch till launch- organization of corporate events with more than 800 participants

Rivne Region, Ukraine

- orders management, customer base maintenance, communication with the final customer- control over orders in time fulfillment and delivery to the customer (export from Ukraine to EU countries)- reports preparation, dealing with large amounts of information

Master 1. European Business Realities

Master In International Economy And Management

Product Marketing