Iryna Lypko Email & Phone Number

Ukraine

Kyiv City, Ukraine

• Development of mobile banking, defining key steps and project goals;• Forming a mobile banking development plan;• Defining requirements for the development team;• Mobile banking support. Analysis and control of resolution of incidents from customers;• Implementation and improvement of the main indicators of mobile banking (new users, active users, transaction operations, number of processed products);• Preparation and presentation of reports for the Management for the period.

Kyiv

• Comprehensive product management of a mobile application, including developing product development strategies and creating a roadmap;• Defining and overseeing the execution of tasks by the development team, backlog prioritization; • Conducting internal product analysis, evaluating the effectiveness of functionality, and regularly monitoring product KPIs;• Conducting and analyzing user research (surveys, interviews, Customer Journey Mapping - CJM);• Gathering a user feedback, assessing recommendations, and user complaints to improve and enhance the user experience of the product;• Preparing reports for management on sprint/quarterly/yearly results.

Kyiv

• Supporting and developing the loyalty program, including the development and implementation of trigger communications;• Generating ideas for personalized communications and promotions for the loyalty program; • Collaborating with related departments on loyalty program and partnership activities;• Managing customer communication, including preparing texts and selections for SMS, Viber, and email campaigns;• Processing a feedback from customers regarding the loyalty program.

Kyiv

• Supporting the current loyalty program;• Working with existing partners and seeking new ones;• Developing a strategy for engaging the target audience, creating a calendar plan of actions and communications;• Preparing, coordinating, and monitoring promotional events;• Conducting marketing research (preparing questions, briefing the agency, analyzing results).

Kyiv

▪ Implementation of decisions aimed at implementing the plans by the Department of Network Sales▪ Designing,launching and maintaining specific cooperation projects with network, Internet partners including the formation of a task for the development of specific insurance products for implementation with the help of the above-mentioned partners, the formation of technical tasks for the development of new or introducing changes to existing software necessary for the implementation of projects▪ Effective implementation of partner projects aimed at developing network sales of insurance products▪ Effective interaction with other departments of the Company

Kyiv

▪ Providing information about products and services of the Bank to existing and potential clients▪ Realization of sales of the whole range of products to individual clients▪ Carrying out opening/closing of current, savings, deposit and card accounts to clients▪ Verification of the correctness and completeness of filling all mandatory requisites in payment documents of the Bank's clients

Kyiv

Kyiv