Iryna Omelchenko Email & Phone Number

 Leadership in creating, developing, and implementing a Trade Marketing Strategy and integrated TM plan across all sales channels at the Group level  Managing the implementation of Trade Marketing Strategy by markets Cooperating closely with Sales, Marketing departments for effective translation of brand plans into channel and customer activity plans Leadership of TM part in NPD business cases and TM support of NPD launches: Selling Story preparing, KPIs scorecard (preparing, consolidation and analyzing), preparing NPD launch results report for TOP managers Functional leadership and development of Cluster TM teams Support Export team in brand & trade marketing agenda

Kyiv City, Ukraine

 Leading TM support of NPD launches: Selling Story preparing, KPIs scorecard (preparing, consolidation and analyzing), preparing NPD launch results report for TOP managers Preparation of In-store Guidelines for NPD product launches & BTL support of Marketing Campaigns Owning of Shopper Research agenda: conducting E-shopper research for bottled water with Marketing Research Department Channels Standard Development (Discounters) Group Promo Strategy Development

Kyiv City, Ukraine

 Preparation and implementation of TM activity grid and Channel strategy (incl. In-store Guidelines) for Modern Trade Channel  Supporting Sales team in Annual Negotiations with Key Retailers Collaboration with Sales Team Modern Trade channel to implement BTL agenda, develop water category and partner’s relationship Automatization of TPRs process (planning-stock planning-execution-analyzing-result reflecting) – cross-functional with Demand Planning, Sales Department Leading Trade Marketing Budget for Modern Trade

 Preparation and implementation of Promo calendars for Key retailers Execution of BTL plans in Modern Trade Channel (TPR promo, POSm placement, category branding) Collaborating with Sales team to plan and implement in-store promo Analyzing of promo results and reporting

 Execution of BTL plans in Modern Trade Channel (promo, POSm): production and delivery POS materials Collaborating with Sales team to plan and implement in-store promo Control over the effective use the regional promo budget