Iryna Sheremeta Email & Phone Number

Vinnytsia, Ua

Винница, Украина

- development and implementation of product and marketing strategies- construction of the financial and investment model for products- direct setting of product goals and control of their achievements (OKR)- regular presentation of the product vision and initiatives to the Management Board, key stakeholders and the team- decomposition and prioritization of product backlog, work with growth hypotheses at all stages of product development- development, testing of MVP products and their implementation into the overall product strategy- creation of monetization systems for the B2C segment (property developer companies)- regular communication through conferences, exhibitions and analytical materials with B2B and B2C customers- management of a product team from 4 functional areas: R'n'D, Performance marketing team, Sales department and Content team (40+ specialists)- Agile processes and project management, formation of business requirements and documentation for product developmentAchievements:- the largest market share of the new construction market in Ukraine among real estate marketplaces- creation of the first independent digital award for developers: Leader of the Year DIM.RIA (Ukrainian newbuilding market)- the first on the market to successfully launch an auction model of lead generation - development and launch of 20+ products for real estate buyers

Vinnytsya, Ukraine

- development of the strategy of the new project of the DIM.RIA New Building- product financial planning and regular financial reporting- communication with product stakeholders and monitoring of key product performance indicators (KPIs)- bringing a new project to market: identifying product customers, developing a customer base, monetization, analysis and study of the market and competitors- regular meetings with Ukrainian property developers, organization and holding of conferences for them (≈15 events per year)- Customer development and the creation of value for real estate buyers- UX prototyping for new and improving current products- formation of the product backlog of the project, planning and prioritization of tasks- creation of a product R&D team and its project management- formation and training of the sales department- development of the sales system and service vision of the productAchievements:- successful creation of new project in the field of primary real estate- creation of a separate product team from hiring to mentoring: growth from 3 to 35 people- creation of a content team as one of the project's key points of differentiation

Vinnytsya, Ukraine

Education record

Activities and Societies: Школа продажів Школа сервісу Школа маркетингу

Business Intelligence

Business Administration And Management, General, Diploma With Honors

Product Manager

Магістр, Менеджмент Та Адміністрування

Створення Бренду На Ринку Нерухомості