• Designed and developed new client offer including loyalty program, revamped training and T&Cs. Key outcome: program converted 20 dormant A clients returning as company’s partners in 1 month – July 2022 • Collaborated with Marketing Director and Head of Training center in November 2022, organizing an on-line launch of new product range for 200 clients. This event drove sales and increased turnover by 15% YOY. • Reacting to the economic situation (2021) introduced remote working and on… Show more • Designed and developed new client offer including loyalty program, revamped training and T&Cs. Key outcome: program converted 20 dormant A clients returning as company’s partners in 1 month – July 2022 • Collaborated with Marketing Director and Head of Training center in November 2022, organizing an on-line launch of new product range for 200 clients. This event drove sales and increased turnover by 15% YOY. • Reacting to the economic situation (2021) introduced remote working and on line training for clients. This achieved leading position in the market and we returned to our average monthly turnover in 2 months.• In conjunction with a sales trainer designed and developed sales training program which resulted in 40 new clients coming on board in a 2-month period • Conducted a 360° review of training approach introducing different programs for different levels and types of clients i.e. the different types of doctors we worked with, rather than a one fit all. The new educational concept added the company 10% on average monthly turnover.• Revamped social media marketing plan with monthly detailed approach targeting key markets. Key outcome: developed over 70 new leads per month • Reviewed and implemented loyalty system for the partners, which stimulated them to make regular monthly purchases and to widen a range of ordered products. Key outcome: 20% of clients in B category were converted to A category, 40% of clients started work with new brand from our portfolio in 2020 • Project managed 4 key international business trips for our VIP clients improving product knowledge, developing awareness of new processes and relationship building which supported client loyalty and income growth by 20% • Between two lockdowns (November 2020) in collaboration with the brand manager created and organized a Sales conference for 300 clients. Initial result: gained 30 new clients; long term monthly turnover grew by 20% Show less

• Implemented the company's strategy in Kyiv branch in 2016. Outcome: growth of company’s awareness and Circa 60 new clients November 2016 – January 2017 Turnover grew by 30% in same 3 months • Reviewed and relaunched approach for the sales team. Created and implemented Standard Operation Procedures and job descriptions. Result: the team members understood their responsibilities, targets and their financial benefits. Individual sales targets were reached which meant bonuses were awarded… Show more • Implemented the company's strategy in Kyiv branch in 2016. Outcome: growth of company’s awareness and Circa 60 new clients November 2016 – January 2017 Turnover grew by 30% in same 3 months • Reviewed and relaunched approach for the sales team. Created and implemented Standard Operation Procedures and job descriptions. Result: the team members understood their responsibilities, targets and their financial benefits. Individual sales targets were reached which meant bonuses were awarded. • Recruited four new members to the sales team, 1 finance and 1 warehouse staff. By increasing sales capacity this resulted in 200% sales growth during the year • Improved the system of stock management and forecasting. Both in terms of stock holding, control and turnover the company became more effective and efficiency improved by on average 20% month on month• In collaboration with the marketing department designed and developed our strategy regarding promotion and positioning of one of our key brands. As a result, the product moved to the top sales position compared to competitors • As part of a project team for two trade exhibitions with the Kiev team, I was responsible for preparing compliance with the Company’s standards and negotiations on our trade stand. Outcome: 400 + leads from different Ukrainian cities• Gained 15 new corporate clients (clinics, beauty salons) and signed the agreements on regular supplies Revenue increased by 30%• Grew 20 key accounts by widening the range of products they offered. Key result: growth of orders by 25% Show less

• Investigated the children’s furniture market and launched a new company. In tandem created and implemented the strategy of brand development. Key development: devised social media pages which increased followers over 3 months by 300%• Developed both the wholesale and retail sales strategies setting short, medium and long term targets. Within 2 months developed a customer database and achieved lead to average sales – 30 products per month• Set the financial goals for years 1 & 2 of the… Show more • Investigated the children’s furniture market and launched a new company. In tandem created and implemented the strategy of brand development. Key development: devised social media pages which increased followers over 3 months by 300%• Developed both the wholesale and retail sales strategies setting short, medium and long term targets. Within 2 months developed a customer database and achieved lead to average sales – 30 products per month• Set the financial goals for years 1 & 2 of the company’s development. Within 2 years the company gained the strongest market position for eco-friendly products for children.• Introduced a table for toddlers as part of our product range and as a result within 2 months it was our best seller.• Targeted collaboration with 10 on-line B2B partners during a two-month period including the most popular and biggest on-line market “Rozetka” (the equivalent of Amazon) Sales growth increased over this period by 30%• Collaborated with Vitalia Myroshnichenko a key influencer on social media with regards to children’s products and worked with her on the Promum project. Participated in a major networking event to promote our products to potential partners. Key result: 3 successful collaborations and turnover increased by 30% in 2 months.• Represented company at 3 specialist exhibitions for the end consumer. As a result, sales growth increased by 300% over (December 2014 – October 2016) and developed the B2C sales strand of the business. Outcome: started B2C sales, opened retail furniture store and increased turnover by 150% during next 10 months • Created Social Media Marketing strategy including Instagram account resulting in 300 leads in first month July 2014 Show less

• Conducted a review of the department efficiency and recommended and implemented new sales processes to drive performance in 2009. Outcome: sales growth increased by 30% over a 6-month period.• Proposed new sales structure to General Manager which included rationalizing and combining 2 teams into one which improved the efficiency of processes and communication and as a result sales growth increased by 30% from July – December 2010 • Formalised a growth plan for our newest branch in… Show more • Conducted a review of the department efficiency and recommended and implemented new sales processes to drive performance in 2009. Outcome: sales growth increased by 30% over a 6-month period.• Proposed new sales structure to General Manager which included rationalizing and combining 2 teams into one which improved the efficiency of processes and communication and as a result sales growth increased by 30% from July – December 2010 • Formalised a growth plan for our newest branch in Donetsk over 2008- 2009 including liaising with 60+ clients within the region developing key strategic relationships. Key outcome: sales growth of 60% in 2008 achieving the top performer of a regional office in the company.• Project managed involvement in 2 key trade exhibitions which drove business and resulted in 200+ new clients over a 2-month period.• Designed a sales training plan and procured specialist trainers across key areas to develop team members and employee satisfaction improved by 15% Show less