Iryna Virchenko Email & Phone Number

England, United Kingdom

Ukraine

• Designed and developed new client offer including loyalty program, revamped training and T&Cs. Key outcome: program converted 20 dormant A clients returning as company’s partners in 1 month – July 2022
• Collaborated with Marketing Director and Head of Training center in November 2022, organizing an on-line launch of new product range for 200 clients. This event drove sales and increased turnover by 15% YOY.
• Reacting to the economic situation (2021) introduced remote working and on… Show more
• Reacting to the economic situation (2021) introduced remote working and on line training for clients. This achieved leading position in the market and we returned to our average monthly turnover in 2 months.
• In conjunction with a sales trainer designed and developed sales training program which resulted in 40 new clients coming on board in a 2-month period
• Conducted a 360° review of training approach introducing different programs for different levels and types of clients i.e. the different types of doctors we worked with, rather than a one fit all. The new educational.

Kiev Region, Ukraine

• Implemented the company's strategy in Kyiv branch in 2016. Outcome: growth of company’s awareness and Circa 60 new clients November 2016 – January 2017 Turnover grew by 30% in same 3 months
• Reviewed and relaunched approach for the sales team. Created and implemented Standard Operation Procedures and job descriptions. Result: the team members understood their responsibilities, targets and their financial.
• Reviewed and relaunched approach for the sales team. Created and implemented Standard Operation Procedures and job descriptions. Result: the team members understood their responsibilities, targets and their financial.
• Recruited four new members to the sales team, 1 finance and 1 warehouse staff. By increasing sales capacity this resulted in 200% sales growth during the year
• Improved the system of stock management and forecasting. Both in terms of stock holding, control and turnover the company became more effective and efficiency improved by on average 20% month on month
• In collaboration with the marketing department designed and developed our strategy regarding promotion and positioning of one of our key brands. As a result, the product moved to the top sales position compared to.

Kyiv City, Ukraine

• Investigated the children’s furniture market and launched a new company. In tandem created and implemented the strategy of brand development. Key development: devised social media pages which increased followers over 3.
• Developed both the wholesale and retail sales strategies setting short, medium and long term targets. Within 2 months developed a customer database and achieved lead to average sales – 30 products per month
• Set the financial goals for years 1 & 2 of the… Show more
• Set the financial goals for years 1 & 2 of the company’s development. Within 2 years the company gained the strongest market position for eco-friendly products for children.
• Introduced a table for toddlers as part of our product range and as a result within 2 months it was our best seller.
• Targeted collaboration with 10 on-line B2B partners during a two-month period including the most popular and biggest on-line market “Rozetka” (the equivalent of Amazon) Sales growth increased over this period by 30%

Ukraine

• Conducted a review of the department efficiency and recommended and implemented new sales processes to drive performance in 2009. Outcome: sales growth increased by 30% over a 6-month period.
• Proposed new sales structure to General Manager which included rationalizing and combining 2 teams into one which improved the efficiency of processes and communication and as a result sales growth increased by 30%.
• Formalised a growth plan for our newest branch in… Show more
• Formalised a growth plan for our newest branch in Donetsk over 2008- 2009 including liaising with 60+ clients within the region developing key strategic relationships. Key outcome: sales growth of 60% in 2008 achieving.
• Project managed involvement in 2 key trade exhibitions which drove business and resulted in 200+ new clients over a 2-month period.
• Designed a sales training plan and procured specialist trainers across key areas to develop team members and employee satisfaction improved by 15% Show less