Iryna Gerasymova Email & Phone Number

Managed from inception to delivery creation of a cloud-based platform for California DMV to manage vehicle titles, designed and delivered a POC to demonstrate how current paper processes transfer into the digital space, enabled vehicle title display in the mDL.Created and executed a product strategy for infrastructure and core Tezos products.Organized processes for cross-functional team work, reporting, delivery.Manage community relationships and communications.Managed integrations with various internal systems and external tools.

New York, Ny, Us

Created and executed a product vision and strategy for various products in the Tezos ecosystem.Grew and expanded the product team.Established processes and good practices around SDLS within the organization.Created a commercial blockchain-based platform from inception to delivery.Managed integrations with various internal systems and external tools (Stripe, Plaid, Auth0) to deliver user-facing blockchain-backed solutions.

Bethesda, Md, Us

Led strategy for mobile web, driving change to improve performance and user experience.Created and executed product vision, roadmaps and multi-platform initiatives to grow mobile capabilities.Managed cross-platform workstreams with various teams to deliver constant gradual improvements for the user, increase engagement and grow revenue.

Bethesda, Md, Us

Managed distributed cross-functional teams to deliver mobile, API and web eCommerce products, improve performance and grow revenue, staying on or over target for all platforms. Led Marriott Integration efforts on mobile, API and web, coordinated with various organizations and disciplines to identify, prioritize and develop integration deliverables.Managed key digital initiatives on program level between mobile apps, API and web.Managed vendors and partners to bring to life key Digital initiatives.

Stamford, Ct, Us

Defined mobile apps development opportunities to enhance user experience, raise user engagement and improve conversions, delivering 80-100% YOY growth.Defined API road map and managed API development to support app functionality while improving and extending the API platform to growing customer base.Led multidisciplinary teams (UX, BA, Development, QA) to deliver mobile apps and API road maps to market growing channel share to 30%. Delivered over $16M in capital projects on time and within budget. Projects included award redemption booking, booking preferences, keyless entry, app redesigns, Apple Watch app, account management, security enhancements, Marriott integration.

Stamford, Ct, Us

Managed native mobile apps from inception to launch for iPhone, iPad and Android.Delivered growing and expanding multilingual apps portfolio to market. Drove API development roadmap to support mobile apps roadmap Managed distributed agile teams in multiple countries.Lead app team to agile transformation.Managed vendors involved in the app development process.

Stamford, Ct, Us

Managed distributed team to provide web support for multi-lingual marketing campaigns, completing more than 200 requests yearly.Streamlined request queue by introducing a web based submission process.Reduced request processing and fulfillment time by 50%

Integrated eCommerce solutions to the web site.Utilized SEO techniques and improved web site's search result appearance in major search engines.Increased site traffic and sales using web advertising tools as Google AdWords and Yahoo! Advertising.Created promotional video for the product.

Responsible for creating and support of multiple websites using Interwoven TeamSite and Day Communique content management systems.Developed new front-end functionality for the websites using Javascript and DOM.Integrated computer-based training courses within company’s standard website environment.Created guidelines for standard work practices.Trained other editors and clients.Performed quality assurance procedures for new site features and functionality.Coordinated various user management projects.Created web surveys.Used Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Interwoven TeamSite, Day Communique, Documentum, eRooms, Mercury TestDirector, Perseus, Lyris, MS Office. OS: Windows NT/2000/XP. Other technologies: HTML, Javascript, CSS2, DOM.

New York, Ny, Us

Redevelopment of company's web site using Eprise CMS , template design.