Iryna Pyvovar Email & Phone Number

Ukraine

Lviv, Ukraine

Crafting captivating visual identities for brands. Specialized in the design of logos, Social Media layouts, advertising banners, presentations, and print materials.Tools: Adobe Photoshop, Illustrator, InDesign, Figma, Canva, Google SlidesMy portfolio: https://www.behance.net/irynapyvovar2

Lviv, Ukraine

As a member of the External Promotion Team, I handle a mix of tasks:Content & Social Media Marketing:- Initiate and produce high-quality articles, videos, and posts for the company's social media platforms, including Instagram, Facebook, Telegram, LinkedIn, and ArtStation;- Maintaining the company's social media accounts, and crafting moderation guidelines aligned with our global communications strategy.External Brand Communications & PR:- Conceptualizing and developing new initiatives for diverse activations, branding materials, and advertising initiatives;- Collaborating with speakers to get them ready for various online and offline events;- Engaging with media representatives and resources to share new job openings and company-related materials.Employer Brand Research & Analytics :- Conducting analyses of the IT market, target audience, and competitors;- Designing and implementing brand research surveys to gather valuable insights;- Collecting and analyzing data to measure the effectiveness of employer branding initiatives.Talent Attraction and Recruitment Marketing:- Driving initiatives to boost our recruiting power, such as implementing a LinkedIn ambassadors program and promoting company vacancies on multiple platforms;- Working hand in hand with recruiters to clarify hiring priorities and troubleshoot recruitment challenges;- Editing and proofreading vacancies and test tasks from recruiters to ensure alignment with our brand communication principles.

Ternopil, Ukraine

In this role, I managed the Talent Marketing function (70%) and oversaw the marketing aspects of two company`s startups. My key contributions included:◾ Employer Brand Strategy & EVP Creation:- Conducted corporate culture research and identified the Employee Value Proposition (EVP).- Updated and integrated the Employer Brand Strategy into company workflows.- Developed communication plans for recruiting and onboarding.◾ Social Media Marketing (SM Marketing):Managed content for the company's Instagram, LinkedIn, and Facebook platforms.◾ Talent Attraction and Recruitment Marketing:- Promoted job vacancies and learning programs on Facebook and LinkedIn.- Collaborated with the Recruitment team to plan and ensure the company's participation in IT events and career fairs.◾ Employer Brand Analytics:Provided internal brand research and measured the effectiveness of employer branding initiatives.◾ Creating Branding Materials:Developed branding videos, graphic materials, and the company’s merchandising.Product Marketing (WaitronMenu & CheKit):◾ Market Research and Go-to-Market Strategy:Conducted market research and developed a comprehensive go-to-market strategy for the company’s startup products.◾ Content and Social Media Marketing:- Planned, prepared, and published blog posts and social media content.- Collaborated with designers and copywriters for effective content creation.◾ Paid Advertising Campaigns:Planned and launched paid advertising campaigns on Facebook Ads.◾ Analytics and Data Collection:Utilized tools such as GTM, Google Analytics, SemRush, Ahrefs, and Serpstat for analytics and collecting marketing data

◾ Provided sourcing and screening candidates for the leading companies in Chicago and out of state◾Active search using X-Ray and Boolean techniques via LinkedIn and different international job platforms◾Assisted recruiters in conducting Skype and phone interviews with candidates◾Analyzed, screened and edited CVs in order to successfully present candidates to the client◾Monitoring of job market in the USA◾Posting job descriptions on job boards, tracking their status and results◾Communication with recruitment team in Chicago, USA

Ternopil Region, Ukraine

◾Kept track of bills, invoices, and payments ◾Entered special data into accounting database IT systems◾Maintained updated records of invoices, credit notes, and receipts◾Prepared detail analytic reports for internal and external audiences using business analytics reporting tools with providing data dashboards, graphs and visualizations◾Communicated with Accounting Department in Romania and Germany

Master'S Degree, International Economics

Exchange Program, Faculty Of Economics And Sociology