Marketing is my passion and profession. With over 10 years of experience in various marketing roles, I have developed a strategic mindset and in-depth expertise in experiential and brand marketing, influencers marketing, trend watching, and online marketing. I have successfully built and implemented complex marketing strategies for companies across the world, delivering constant growth in business revenue and acquisition, hosting events for up to 12,000 people, and obtaining substantial sponsorships and collaborations.I co-founded and managed a brand bureau that generated positive cash flow in the first year of business and launched marketing campaigns for global brands such as L’Oreal Paris, Mercedes Benz, Escada Perfumes, and Burberry Perfumes. I am a certified strategic marketer and a life-long learner who is always eager to explore new trends and technologies in the marketing field.
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Managing PartnerGeeks Go PeaksToronto, On, Ca -
Marketing And Account ManagerDigital Clicks MarketingToronto, On, Ca -
Marketing ManagerHandy.Ai Jan 2024 - PresentToronto, Ontario, Canada -
Education AssociateLaba Aug 2019 - PresentKyiv, Kyiv City, Ukraine -
Account ExecutiveSalt Xc Aug 2022 - Nov 2022Toronto, Ontario, Canada -
Co-Founder, PartnerMay/Be Bureau Feb 2020 - Feb 2022Main focus of the bureau: brand marketing and strategies, influencers marketing, trend watching.RESPONSIBILITIES:‣ established legal, financial, accounting processes, hired and overseen the appropriate team;‣ scouted and signed new clients, maintained relationships with existing ones;‣ hired and managed the team of marketers, copywriters, SMM managers, account managers;‣ built flexible project teams for large one-time campaigns;‣ marketed bureau among the professional community and final customers;‣ invested and managed financial resources.ACHIEVEMENTS:‣ created annual communication campaign for the official dealer of Mercedes Benz with total budget > $1 mln;‣ launched visual communication campaign for Onegin Vodka brand with a total budget of US $52K;‣ generated averaged net income of US $90K yearly (after 1 year of operation);MAIN CAMPAIGNS:‣ annual communication strategy for Onegin Vodka;‣ media launch of the L'Oreal Alliance Perfect Nude serum in Russia;‣ influencers campaigns for Mercedes Benz, Xiaomi, Head & Shoulders, AliExpress, etc. -
Marketing Communication ManagerGremm Group / Usachevsky Market Apr 2018 - Jan 2020‣ developed, implemented and led the long-term marketing strategy and vision;‣ initiated, oversaw the research programs and measured insights;‣ defined the priorities for brand renovation process, including customer insights, long-term business objectives, corporative standards and guidelines, governance, etc.;‣ led the launch of new products and services within the key brand;‣ led the marketing launch of the new gastronomic market;‣ led an internal and integrated teams, set and analysed marketing KPIs;‣ built partnership between management department and teams to ensure successful collaborations and strong common visionACHIEVEMENTS:‣ media mentions growth X 4,5 in 2 years;‣ lead-to-customer conversion growth by 20% in 2018, 12% in 2019;‣ guests traffic growth in 2019 + 12%‣ attracted > $350 000 in advertising investments in 2018, > $560 000 in 2019PERSONAL ACHIEVEMENTS:‣ employee of the year 2018‣ brand awards: "Gourmet market of 2018", "Top organic awards 2018" -
Marketing ManagerOh My Look! May 2017 - Apr 2018Kyiv, Kyiv City, Ukraine‣ was a part of a regional launching team: along with the HQ participated in the development of the long-term marketing strategy; ‣ developed and executed annual marketing plans for the core brand (Oh My Look! Moscow) and 2 sub brands (G. Bar Moscow and Photo Room); – managed marketing events calendar to ensure the brand promotion at the external events and campaigns;‣ built, developed and led the content team to ensure the core brand guidelines and quality standards;‣ handled PR activities on variety of platforms including partnership, printed, online media and influencer marketing;‣ managed the digital marketing activitiesACHIEVEMENTS:‣ Instagram community growth from 8K to 25K with 0 advertising budget in 2 months after the launch;‣ revenue growth by 12% after 1 month of digital marketing launch -
Senior Marketing ManagerLa Famiglia Restaurants Aug 2015 - Feb 2017Kyiv, Kyiv City, Ukraine‣ along with the branch directors developed and 100% was responsible for the results of annual and monthly marketing plans for 7 restaurants, core brand and a catering company;‣ managed all the digital promotional activities including email-marketing, Google and Facebook ads;‣ coordinated PR, content agencies and independent contractors;‣ planned and executed SM strategy;‣ launched new restaurant brands including presentation of creative ideas among partners and executives, handling all the launching marketing activities -
Event Marketing ManagerFlorange/Faberlic Jul 2013 - Jul 2015Kyiv, Kyiv City, Ukraine‣ built and managed the company event plan including budgeting, calendar, KPIs;‣ handled internal corporate and external clients events;‣ worked in synergy with number of department ((Digital, Compliance, Marketing, Corporate Affairs, Commercial Departments)ACHIEVEMENTS:‣ managed approximately 180 events a year;‣ managed 4 events for 1000 people each meeting the business KPIs -
Administrative ManagerFlorange/Faberlic Aug 2012 - Jul 2013Kyiv, Kyiv City, Ukraine‣ kept and appropriately filed administrative financial records;‣ organized and controlled the operations of a department by providing administrative services;‣ implemented relevant internal policies and procedures;‣ prepared operations briefs for management;‣ maintained sufficient inventory of supplies;‣ ensured that all electronic data and files are properly safeguarded -
Personal Executive AssistantCrytek Sep 2008 - Oct 2009Kyiv, Kyiv City, UkraineHandled multifaceted clerical tasks (e.g., data entry, filing, records management and billing) as the assistant to director. Coordinated travel arrangements, maintained database and ensured the delivery of premium service to the head office. Quickly became a trusted assistant known for “can-do” attitude, flexibility and high-quality work. RESPONSIBILITIES:‣ coordinated and performed a range of duties as well as operational support activities for the unit; serving as a liaison with other departments and operating units in the resolution of day-to-day administrative and operational issues;‣ povided administrative/secretarial support for the department/division such as answering telephones, assisting visitors, and resolving and referring a range of administrative problems and inquiries;‣ coordinated the preparation for the business trips (visa preparing, accommodating, flights booking, etc.)‣ basis HR functions: Insurance providing, vacation documentation etc.
Iryna Smolina Skills
Iryna Smolina Education Details
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Professional Certification -
Economics
Frequently Asked Questions about Iryna Smolina
What company does Iryna Smolina work for?
Iryna Smolina works for Geeks Go Peaks
What is Iryna Smolina's role at the current company?
Iryna Smolina's current role is Managing Partner.
What schools did Iryna Smolina attend?
Iryna Smolina attended University Of Toronto School Of Continuing Studies, Humber College, Odessa National 'i.i. Mecnikov' University, Kyiv National Economics University.
What skills is Iryna Smolina known for?
Iryna Smolina has skills like Leadership, Marketing Management, Online Marketing, People Management, Market Planning, Event Planning, Brand Awareness, Communication, Interdepartmental Relations, Team Leadership, Digital Marketing, Customer Relationship Management.
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Iryna Smolina
Ukraine
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