Iryna Smolina

Iryna Smolina Email and Phone Number

Managing Partner @ Geeks Go Peaks
Toronto, ON, CA
Iryna Smolina's Location
Toronto, Ontario, Canada, Canada
About Iryna Smolina

Marketing is my passion and profession. With over 10 years of experience in various marketing roles, I have developed a strategic mindset and in-depth expertise in experiential and brand marketing, influencers marketing, trend watching, and online marketing. I have successfully built and implemented complex marketing strategies for companies across the world, delivering constant growth in business revenue and acquisition, hosting events for up to 12,000 people, and obtaining substantial sponsorships and collaborations.I co-founded and managed a brand bureau that generated positive cash flow in the first year of business and launched marketing campaigns for global brands such as L’Oreal Paris, Mercedes Benz, Escada Perfumes, and Burberry Perfumes. I am a certified strategic marketer and a life-long learner who is always eager to explore new trends and technologies in the marketing field.

Iryna Smolina's Current Company Details
Geeks Go Peaks

Geeks Go Peaks

View
Managing Partner
Toronto, ON, CA
Website:
geeksgopeaks.com
Employees:
3
Iryna Smolina Work Experience Details
  • Geeks Go Peaks
    Managing Partner
    Geeks Go Peaks
    Toronto, On, Ca
  • Digital Clicks Marketing
    Marketing And Account Manager
    Digital Clicks Marketing
    Toronto, On, Ca
  • Handy.Ai
    Marketing Manager
    Handy.Ai Jan 2024 - Present
    Toronto, Ontario, Canada
  • Laba
    Education Associate
    Laba Aug 2019 - Present
    Kyiv, Kyiv City, Ukraine
  • Salt Xc
    Account Executive
    Salt Xc Aug 2022 - Nov 2022
    Toronto, Ontario, Canada
  • May/Be Bureau
    Co-Founder, Partner
    May/Be Bureau Feb 2020 - Feb 2022
    Main focus of the bureau: brand marketing and strategies, influencers marketing, trend watching.RESPONSIBILITIES:‣ established legal, financial, accounting processes, hired and overseen the appropriate team;‣ scouted and signed new clients, maintained relationships with existing ones;‣ hired and managed the team of marketers, copywriters, SMM managers, account managers;‣ built flexible project teams for large one-time campaigns;‣ marketed bureau among the professional community and final customers;‣ invested and managed financial resources.ACHIEVEMENTS:‣ created annual communication campaign for the official dealer of Mercedes Benz with total budget > $1 mln;‣ launched visual communication campaign for Onegin Vodka brand with a total budget of US $52K;‣ generated averaged net income of US $90K yearly (after 1 year of operation);MAIN CAMPAIGNS:‣ annual communication strategy for Onegin Vodka;‣ media launch of the L'Oreal Alliance Perfect Nude serum in Russia;‣ influencers campaigns for Mercedes Benz, Xiaomi, Head & Shoulders, AliExpress, etc.
  • Gremm Group / Usachevsky Market
    Marketing Communication Manager
    Gremm Group / Usachevsky Market Apr 2018 - Jan 2020
    ‣ developed, implemented and led the long-term marketing strategy and vision;‣ initiated, oversaw the research programs and measured insights;‣ defined the priorities for brand renovation process, including customer insights, long-term business objectives, corporative standards and guidelines, governance, etc.;‣ led the launch of new products and services within the key brand;‣ led the marketing launch of the new gastronomic market;‣ led an internal and integrated teams, set and analysed marketing KPIs;‣ built partnership between management department and teams to ensure successful collaborations and strong common visionACHIEVEMENTS:‣ media mentions growth X 4,5 in 2 years;‣ lead-to-customer conversion growth by 20% in 2018, 12% in 2019;‣ guests traffic growth in 2019 + 12%‣ attracted > $350 000 in advertising investments in 2018, > $560 000 in 2019PERSONAL ACHIEVEMENTS:‣ employee of the year 2018‣ brand awards: "Gourmet market of 2018", "Top organic awards 2018"
  • Oh My Look!
    Marketing Manager
    Oh My Look! May 2017 - Apr 2018
    Kyiv, Kyiv City, Ukraine
    ‣ was a part of a regional launching team: along with the HQ participated in the development of the long-term marketing strategy; ‣ developed and executed annual marketing plans for the core brand (Oh My Look! Moscow) and 2 sub brands (G. Bar Moscow and Photo Room);
– managed marketing events calendar to ensure the brand promotion at the external events and campaigns;‣ built, developed and led the content team to ensure the core brand guidelines and quality standards;‣ handled PR activities on variety of platforms including partnership, printed, online media and influencer marketing;‣ managed the digital marketing activitiesACHIEVEMENTS:‣ Instagram community growth from 8K to 25K with 0 advertising budget in 2 months after the launch;‣ revenue growth by 12% after 1 month of digital marketing launch
  • La Famiglia Restaurants
    Senior Marketing Manager
    La Famiglia Restaurants Aug 2015 - Feb 2017
    Kyiv, Kyiv City, Ukraine
    ‣ along with the branch directors developed and 100% was responsible for the results of annual and monthly marketing plans for 7 restaurants, core brand and a catering company;‣ managed all the digital promotional activities including email-marketing, Google and Facebook ads;‣ coordinated PR, content agencies and independent contractors;‣ planned and executed SM strategy;‣ launched new restaurant brands including presentation of creative ideas among partners and executives, handling all the launching marketing activities
  • Florange/Faberlic
    Event Marketing Manager
    Florange/Faberlic Jul 2013 - Jul 2015
    Kyiv, Kyiv City, Ukraine
    ‣ built and managed the company event plan including budgeting, calendar, KPIs;‣ handled internal corporate and external clients events;‣ worked in synergy with number of department ((Digital, Compliance, Marketing, Corporate Affairs, Commercial Departments)ACHIEVEMENTS:‣ managed approximately 180 events a year;‣ managed 4 events for 1000 people each meeting the business KPIs
  • Florange/Faberlic
    Administrative Manager
    Florange/Faberlic Aug 2012 - Jul 2013
    Kyiv, Kyiv City, Ukraine
    ‣ kept and appropriately filed administrative financial records;‣ organized and controlled the operations of a department by providing administrative services;‣ implemented relevant internal policies and procedures;‣ prepared operations briefs for management;‣ maintained sufficient inventory of supplies;‣ ensured that all electronic data and files are properly safeguarded
  • Crytek
    Personal Executive Assistant
    Crytek Sep 2008 - Oct 2009
    Kyiv, Kyiv City, Ukraine
    Handled multifaceted clerical tasks (e.g., data entry, filing, records management and billing) as the assistant to director. Coordinated travel arrangements, maintained database and ensured the delivery of premium service to the head office. Quickly became a trusted assistant known for “can-do” attitude, flexibility and high-quality work. RESPONSIBILITIES:‣ coordinated and performed a range of duties as well as operational support activities for the unit; serving as a liaison with other departments and operating units in the resolution of day-to-day administrative and operational issues;‣ povided administrative/secretarial support for the department/division such as answering telephones, assisting visitors, and resolving and referring a range of administrative problems and inquiries;‣ coordinated the preparation for the business trips (visa preparing, accommodating, flights booking, etc.)‣ basis HR functions: Insurance providing, vacation documentation etc.

Iryna Smolina Skills

Leadership Marketing Management Online Marketing People Management Market Planning Event Planning Brand Awareness Communication Interdepartmental Relations Team Leadership Digital Marketing Customer Relationship Management Strategic Planning Hype Budgeting Content Strategy Entrepreneurship Business To Business Marketing New Business Development Social Networking Crisis Management Event Management Social Media Marketing Email Marketing Teamwork Analytical Skills Project Management Public Relations Strategic Communications Brand Management Marketing Strategy

Iryna Smolina Education Details

Frequently Asked Questions about Iryna Smolina

What company does Iryna Smolina work for?

Iryna Smolina works for Geeks Go Peaks

What is Iryna Smolina's role at the current company?

Iryna Smolina's current role is Managing Partner.

What schools did Iryna Smolina attend?

Iryna Smolina attended University Of Toronto School Of Continuing Studies, Humber College, Odessa National 'i.i. Mecnikov' University, Kyiv National Economics University.

What skills is Iryna Smolina known for?

Iryna Smolina has skills like Leadership, Marketing Management, Online Marketing, People Management, Market Planning, Event Planning, Brand Awareness, Communication, Interdepartmental Relations, Team Leadership, Digital Marketing, Customer Relationship Management.

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