An award-winning sales leader and innovator, I have over 15 years of experience in driving revenue for fine wine and spirits distributors and the world’s largest suppliers. A proactive change champion, I blend a hunger for beating expectations and a passion for the customer to optimize the Metro New York's sales and marketing strategies. As a leader, my motto involves the five P’s: “Proper Planning Prevents Poor Performance.” By providing my team with strategic direction, cutting-edge tools, product knowledge, sales training, and coaching, as well as preparing and managing employee development plans, I have delivered phenomenal sales team results year after year.I have consistently driven: ☑ Revenue growth for distributors sales. ☑ Year-over-year case volume growth by supplier by reviewing trends and planning appropriately.☑ Distribution for key brands by supplier. ☑ Brand awareness through bartender events, such as #BehindTheStick, to influence key gatekeepers and capture new cocktail listings.☑ Wine and champagne awareness through staff education, wine by the glass, and new pricing strategies. SPECIALTIES:Leadership ♦ Sales Strategy ♦ Distributor Management ♦ Brand Building ♦ Brand Awareness ♦ Forecasting ♦ Pricing ♦ Coaching & Mentoring ♦ Key Account Management ♦ Data AnalyticsI began my career at Charmer Industries and later moved to Peerless Importers, where I turned around a division with $100M in business. After those 2 merged in 2007, I launched into the resulting company, Empire Merchants, which is Metro New York's largest distributor of fine wines and spirits, and managed $125M in on premise business. My expertise extends across renowned wine and spirits leaders, such as Diageo, Diageo Chateau & Estates, Moet Hennessy, and Nolet’s Gin. (Brands include Johnnie Walker, Ketel One Vodka, Bulleit Bourbon, Don Julio Tequila, Dom Perignon, Veuve Clicquot, Moet Champagne, Hennessy Cognac, and more.)I look forward to connecting with you!