Isaac Gerber Email & Phone Number

New York, Ny, Us

London, Gb

I was promoted to lead a global team of managers, data scientists, and analysts to evaluate consumer behavior through web and search activities and leverage machine learning to build predictive models to forecast future needs. In this role, I act as product manager, machine learning lead, and data science lead for external data products. I am also a key member of the Product and Tech leadership team, reporting directly to the Chief Product and Technology Officer. Some achievements include: * Building a new line of business selling data products, driving significant incremental revenue. I worked directly with customers and prospects to define the product, creating the methodology, personally building MVP solution, and defining engineering requirements to scale the offering.* Leading a team of data scientists to build predictive models for major advertising events, including the Superbowl, sports betting, and a global food chain overcoming a major health scare. This initiative resulted in press mentions from online publications and predictions being highlighted on CNBC for Black Friday and Amazon Prime Day sales events.* Reducing ad-hoc reporting requests by 85% by creating self-service dashboards to establish a standardized and scalable internal product measurement framework rooted in proper statistical methodology.* Optimizing insights on customers, prospects, markets, and competitors for key clients by creating and leveraging NLP tools, machine learning, and statistical testing on Captify’s data lake of 300B+ unique on-site searches.

London, Gb

I was recruited to establish commercial insights and analytics capability across North America for this UK-based company. In this role, I led a team of three analysts to deliver data-driven insights to optimize marketing strategies and ROI for key clients. Some highlights include: * Overcoming the challenge of establishing different systems, technologies, and processes from existing methods in the UK to meet needs of the North American market. This included creating a standardized framework to gather meaningful data, resulting in positive customer feedback and increased loyalty, retention, and referral business. * Driving millions of dollars in revenue with projections of up to 10% YoY revenue growth by spearheading the first-to-market CTV campaign insights offering. Oversaw the full product lifecycle, including R&D, prototyping, and product launch.* Creating a predictive model of customer behavior and demand for a global multibillion-dollar baked goods company, which forecasted a 10X ROI for marketing efforts targeting timeframes when customers were more likely to switch brands. This resulted in projections to generate ~$3M in incremental revenue while saving $100K in marketing and advertising costs.* Securing Nintendo as a major client by leveraging machine learning to create a customer propensity model to predict consumer demand. This resulted in transforming existing marketing strategy for the Switch console from seasonal to year-round, which increased sales and drove positive ROI for all marketing initiatives.* Achieving a 400% improvement in SQL performance by partnering cross-functionally with global teams to transform a struggling project and seamlessly migrate global analytics from Impala to Databricks as the foundational data infrastructure.

New York, Ny, Us

I was recruited to lead overall data strategy, marketing, creative, and insights organization. Some achievements include: * Building and leading a top-performing seven-member team in product positioning, branding, market research, and data analytics.* Spearheading and implementing company-wide self-service analytics, which launched a widely successful integrated marketing campaign incorporating key insights.* Instrumenting the membership registration process, launching a series of experiments, and modifying core membership message, which resulted in membership growth that exceeded quarterly targets.* Developing a successful pricing model leveraging machine learning to boost virtual conference sales and drive revenue growth during the pandemic.

New York, New York, Us

I was recruited to lead an eight-member team to deliver analytics, digital advertising, and SEO to major clients. Some notables include: * Creating a new digital analytics service offering, generating $1M+ in first-year revenue.* Transforming years of stagnant revenue growth, which increased team morale and reduced high turnover. * Optimizing new client onboarding and established standardized processes for existing clients, which doubled client retention in six months and drove a 12.5% revenue gain.

Hoboken, Nj, Us

I was promoted to lead a project team of 40 and a direct staff of 11 across a $100M e-commerce business and enterprise-wide analytics practice. I also managed a $3.5M+ budget and reported directly to the CMO. During this time, I drove millions in revenue growth by establishing a company-wide online experimentation practice and scaled A/B tests across multiple lines of business.

Hoboken, Nj, Us

In this position, I led an e-commerce transformation initiative and established the department from the ground up. I also drove 10% growth in e-commerce sales, exceeding targeted growth by 60%+ despite decline in overall business revenues.

Hoboken, Nj, Us

In this role, I built a high-performing digital growth team, resulting in the model being rolled out company-wide.

Hoboken, Nj, Us

I led end-to-end A/B testing for over 40 experiments.

Hoboken, Nj, Us

In this position, I led prioritization, experimental design, experiment implementation, and data analysis, and presented results to leadership and cross-functional stakeholders.

Master Of Science - Ms, Artificial Intelligence

Ba, Economics