Isaac Johnson Email & Phone Number

• Co-Lead domestic and offshore Ad Operation teams
• Assisted in creating an internal platform to streamline Ad Ops workflow, decreasing lead-time and necessary resources by 75%
• Establish and share evolving best practices with internal and global teams
• Manage 3rd party tag implementation and assist in site performance optimization
• Pro-actively monitor campaign delivery and automate airtight QA processes
• Primary Escalation for data discrepancies, rich media creative, and tag implementation inquiries

• Maintain data quality for active media campaigns and site traffic
• Ensure accurate web analytics tagging across multiple sites and platforms
• Create detailed site status reports to share with clients and internal team members

• Lead Digital Operations team as primary escalation point for 6 active clients
• Form and manage project timelines between internal and external agencies
• Actively troubleshoot issues with creative, publishers, tagging, and ad serving
• Develop custom trafficking solutions to meet complex delivery and reporting goals
• Create, edit, and resize digital creative assets as needed
• Traffic experience with mobile, social, search, affiliate, digital, video, print, and rich media

• Assist in setting campaign goals, testing objectives, and optimization strategies
• Train new Ad Operations team members as well as cross-train coworkers
• Establish KPI tracking through custom site tagging

• Pro-actively monitor campaign delivery
• Troubleshoot discrepancies with clients, agencies, and third-party platforms
• Test, upload, and manage creative assets for all campaigns
• Primary communication point between publishers and media planning/buying teams

• Assisted planners in pulling reports, updating flowcharts, pulling costs to budget for upcoming campaigns, and meeting with media reps to brainstorm ideas for future campaigns
• Contributed in the preparation and production of multiple presentations to clients

• Communicate directly with clients to produce designs for campus-wide publications such as the University Directory, Financial Report, and Admissions Brochures
• Manage and create office’s photo database of over 11,000 photos
• Assisted in the planning and implementation of major campus events

Bachelor Of Business Administration (Bba), Advertising

Bachelors Of Business Administration, Advertising And Promotion