Isaac Loo Email & Phone Number

Malaysia

• Client: SamsungOver 3 years as a Senior Social Media Executive at Leo Burnett, driving campaign ideation, content planning, execution, and performance analytics. Awarded two TikTok Social Engagement awards for.
• Weekly content planning for Samsung's different segments ( Mobile Phones, Home Appliances, TV)
• Weekly analytic reports for social performance ( understanding the fundamentals of what posting works and what doesn't)
• In charge of on-ground events/ campaign

Malaysia

• Client: Huawei (September 2019-April 2020), Hitachi (May 2020-July 2020), Upfield (July 2020-Sept 2020)
• In charge of managing client's budget to be utilized upon a medium that has high engagement.
• In charge of running analytic research, to have a clear understanding of the targeted audience.
• In charge of handling communication between client and media owner to have the campaign run smoothly.
• In charge of providing data and insights for reports as necessary to better plan for social media led campaigns.

Malaysia

• Client: HomeSoy, Tropicana, AmBank, PepsiCo
• In charge of allocating the ideas into a strategic format to get the client's approval.
• In charge of making decisions that would generate clarity and understanding to the client.
• In charge of creating ideation pitch for presentation.
• In charge of providing data and insights for reports as necessary to better plan for social media led campaigns.