Isaac David Martinez Puello Email and Phone Number

Duties:• Build and restructure the company's sales department, hiring and training new sales staff, establishing goals and a strategic plan for growth and control of KPI's and supervise the proper management of all indicators, which allow the company a leading real estate referent position in the State of Florida.• Strategically identify business opportunities and immersion of the company in new lines of expansion related to real estate, always seeking to increase the income of the company and staff to build a solid business allies and continuous financial growth for the business. Achievements:• At the close of 2023, as a team we achieved $25 MM USD in property sales and at the close of the first quarter of 2024 under my management we sold this same amount only in 3 months, fulfilling more than 100% of my commercial budget with a tendency to over execute the indicators and reach more than $60MM USD at the end of 2024. • With the support of my work team, I managed to take the company to be the No. 1 in sales in the Central Florida region in the companies affiliated to the largest real estate broker in the United States EXP, positioning it as the major reference for the competitors. • Due to the successful result of the commercial strategic plan and for the sustainability of the business, we achieved the growth of the general staff of commercial executives, assistants, video editors, community managers, designers and real estate agents, and also the satisfaction rate of the company's employees under my leadership is very high, above 95% by having a focus on talent development, continuous training and improvement of work skills.

Responsibilities (functions)• Strategically design and execute the work plan and commercial growth, which guarantees the fulfillment of the goals of all the personnel of the branches in charge and the loyalty of the clients through negotiation tools, B2B, B2C sales, prospecting of customers and lead generation.• Implement a results model that allows the expansion of the company's services through strategic alliances with private and public entities throughout the Region, using commercial skills, business development and positive impact on KPI's.• Periodically train all group employees in sales skills, customer service, effective CRM management and marketing, with the aim of improving internal and external satisfaction indicators, promoting a dynamic work environment in all branches. , empathetic and results oriented.Achievements• I achieved a 148% compliance with my commercial budget in a period of 1 year, going from a placement of 2,500 Million to 4,060 Million, through the reorganization of the commercial and operational team and the strategic direction focused on results.• I tripled the potential of customers in the segment, by managing to increase by 200% the agreements or alliances with public and private entities of various departments in the region in a period of one year, going from 50 to 150 agreements or strategic business alliances.• I increased the NQS (Net Promoter Score) customer recommendation index from 75% to 99%, in a period of 1 year, this measures the satisfaction of customers and users with the service provided. This was achieved with a strategy of constant training in service, focus on transparency of information and providing solutions in the first instance to the requirements.

Functions• Develop innovative commercial growth strategies for the branch team, increasing the acquisition, placement of financial products and services to associates and clients of the entity through sales strategies, Cross Selling, Prospecting, and technological tools (Banca Express. CRM SalesForce)• Guarantee exceptional customer service, focused on the satisfaction and recommendation of associates, in order to their commercial viability, and contribution to the growth of the portfolio.• Increase the positioning and growth of the commercial portfolio of the entity with the Business Banking of the region, attracting Legal Entity clients with high incomes and a high number of employees to link them with a deposit portfolio (payroll agreements, master accounts, checking accounts for payment providers) and placement portfolio (overdrafts, commercial credit and business credit cards).Achievements• I was ranked first in the region on 3 consecutive occasions for the largest placement in a consecutive quarter of mortgage, consumer, and vehicle loans (average monthly placement of 1,500 million) and, in addition, with the best operating performance of the entire team (that is, without returns or reprocessing) so associate service times were reduced and their satisfaction increased.• I increased the positioning of the branch by 175% in a period of 6 months, leading it to occupy the first position in the Medellín Regional through Cross Selling and management of business accounts.• I increased the commercial positioning of my branch, placing it within the top 5 nationwide, increasing the customer recommendation index (NPS / Net Promoter Score) over 95%.

Functions• Lead the technological commitment of the entity in the largest branch in the Caribbean region that had more than 18,000 natural and legal clients. This strategy implemented the sale of 100% digital financial products and services (the first bank in Colombia to do so) and allowed the bank to take to the street, to businesses and businesses, thus increasing the commercial budget, attracting new and potential customers through prospecting tools, internal CRM's and SalesForce.• Retain the customers in the Region guaranteeing the growth of the commercial and consumer portfolio taking into account the data of the NPS for compliance with KPI's.• Guarantee monthly compliance with the measurement indicators for the sale of deposit and placement products (Savings accounts, checking accounts, CDT's, Consumer Credit, Housing, Vehicle, Commercial)Achievements• I achieved a successful result in the entity in the growth of all commercial indicators, through the implementation of the technological strategy, this will lead us to reduce the opening times of a product from half an hour to only 5 minutes, for which multiplied our attention capacity and allowed me an accumulated fulfillment of 100% of my commercial budget during a period of 12 months.• I was recognized as the best sales advisor in the Caribbean Region in December 2019 for exceeding 150% of the goals in half the stipulated time.• I earned recognition and commissions in all the opportunities that placement contests for sales advisors were held (6 times) for exceeding the quota required by Management in amounts and number of measurable operations for the growth of the branch.