Site Optimization Coordinator
CurrentOptimized website performance, user-journey and supported successful ecommerce initiatives through cross-departmental collaboration, project ownership, and data-driven decision-making.Code Release Testing (QA, Business Acceptance Validation) - Developed detailed test plans outlining test scenarios, test cases, and acceptance criteria using agile methodology. Led bi-weekly testing in lower environments. Reported bugs and opened tickets with digital technology and developer teams.Site Search Optimization – Created strategy and maintained optimizations: redirects, synonym and ranking rules, using Bloomreach site search solution.User Experience & Customer Journey – Developed system for identifying pain points in user navigation and checkout by proactively testing site and analyzing data from customer feedback via Medallia and Contentsquare.Promotional Campaigns – Owned website promotions through back-end discount execution by setting schedule & parameters, generating codes, and composing terms & conditions. Updated content on homepage, top navigation menu, landing pages, and cart. Collaborating with marketing team and external business partners.A/B Testing, Personalization & Segmentation – Supported strategy and roadmap through creation of test ideas and implementing website feature updates using Monetate experiences.Data-analysis & Insights Presentation – Compiled and analyzed data from various resources: Google Analytics, 3rd party platforms, and internal reporting. Created and presented strategies, insights and recommendations for ecommerce and site optimization initiatives.
