Isaac Rivera Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Lead and execute personalization strategy to achieve client KPIs in user engagement, revenue and purchases • Use behavioral, CRM, CDP and Machine Learning data in the planning and execution of personalization strategy to influence user behavior• Create compelling data-driven stories and present to C-level executives to show value via Quarterly Business Reviews• Provide insights and actionable next steps based on campaign analysis and market experience• Institute client’s organizational practices, from agile methodology, to assign teams and responsibilities to create a maintain a successful personalization• Coordinate clients’ multi-channel teams from 6 different countries in English and Spanish from Merchandising, Analytics, Developers and different Marketing teams • Work with internal teams from Product, Marketing, Data Science, Operations to execute use cases centered around user personalization and conversion• Train, and maintain client relationships in verticals: media, e-commerce (with Brick and Mortar) Finance, Health Care, Auto, Groceries.

Manhattan, Ny

• Managed a group of 8 direct reports to apply corporate wide projects to each franchisee of 500+ locations• Created, monitored, optimized, and synthesized digital marketing campaigns across Paid Search, Organic Search, Social Advertising• Primary point of contact for C-level executives from key accounts across various verticals including Auto, Healthcare and Legal Services• Applied clients’ business needs and revenue goals towards a unique digital strategy to garner measurable results• Identified new opportunities for revenue and growth and offered recommendations based on business needs, resulting in campaign renewals and increasing total contract value

Tempe, Arizona

• Responsible for implementing Reputation.com SaaS for Ford of Mexico as the primary point of contact for the Ford leadership• Developed, monitored, optimized and reported on digital marketing campaigns across Paid Search, Organic Search, Social Advertising and Google Analytics• Responsible for onboarding new accounts, including the application of the clients’ business needs and revenue goals towards a unique digital strategy that garners measurable results • Identified growth opportunities and offered recommendations to the client based no business needs

Phoenix, Arizona

• Primary point of contact for the agency’s key accounts, managing a book of business of up to $2.7 million/year, across various verticals including Auto, Healthcare and Legal Services• Responsible for on-boarding new accounts, including the application of the client’s business needs and revenue goals towards a unique digital strategy that garners measurable results• Developed, monitored, optimized and reported on digital marketing campaigns across Paid Search, Organic Search, Social Advertising and Google Analytics• Identified new opportunities for revenue and growth, offered recommendations based on their business needs and company goals• With my expertise and open-communication style, I established a trusting relationship across my book of business, resulting in campaign renewals and increasing total contract value• Received the 2016 Hermes Creative Awards for Social Marketing by “transforming a side job to a profitable online business”

Sell computer and IT services as well as performing sold services.

Diagnose and repair issues with client's computer, Perform hardware upgrades, perform preventative maintenance on client's computers, create growth plans.

Complete performance checks and maintenance on client's servers and workstations.Replace faulty hardware components from laptop screens to motherboards.Diagnose and repair software issues on client's computers remotely and in-office.

Troubleshoot and maintain Electronic Medical Record and voice dictating software for Doctors's offices. Maintain and backup SQL Databases. Maintain voice recording software database.

Bachelor Of Science, Business Administration; Management

Education fully funded through work.

Bachelor Of Science (Bs), Business Administration And Management, General