Digital Tagging Specialist
CurrentIn my current position at Merlin Entertainments, I have focused my data analytics skills with Google Tag Manager into a dedicated Digital Tagging role, allowing me to investigate and follow the growth of the UK's largest theme park businesses, such as LEGOLAND, Alton Towers and more. Through this, I can identify new opportunities in the online space and feed back to the business with key insights to steer the direction of their online activity. I collate all tagging requests from all international regions of the business and manage third party relationships with agencies to ensure a quick turnaround and maximum accuracy with collected data.