Retail offers the exciting prospect of a fast-paced, ever-changing working environment that requires you to be constantly developing and refining your strategies as markets change. Nowhere is this more apparent than in fashion retailing, as shifting styles and trends offer new challenges, and new opportunities, on an almost daily basis. Having discovered that I am well-suited to these pressures, demonstrating an aptitude for communication, teamwork, planning and improvisation throughout my studies, my work placements and my extra-curricular activities, I have become more and more convinced that a career within fashion retail management, preferably as a buyer, will allow me to make the most positive impact through my workHaving focused my studies and work experience on gaining as much knowledge of the retail fashion industry and possible, I have become more and more convinced that I have the right combination of ambition, aptitude and determination to succeed in the sector in future. Enhancing this knowledge and experience through undergraduate study is the next essential step to making this ultimate goal a reality.