Isaac Herrera Email & Phone Number

Sonoma, CA, US

Melbourne, Victoria, AU

Paso Robles, California, US

Paso Robles, California, US

• Founded in 2008 by Georges and Daniel Daou in Paso Robles, CA., the DAOU brand has grown to 3 retail locations, 4 Brands. Signature varietal: Cabernet Sauvignon. Signature offering: Patrimony - 100pts. Soul of a Lion –.
• Launched DAOU+ App & Re-architected online presence
• Restructured Wine Club Business (modeling, offerings, benefits, and transition)
• Developed DAOU Ecommerce, 3TE, business model and Digital Marketing Strategies
• Lead in Harvard Business review for wine industry and Direct Consumer models
• Growing ecommerce channel revenues 130% 3yr AVG, & reducing operational cost by 9%

Eugene, OR, US

King Estate, a family owned and operated winery in Eugene, Oregon. Wine Brands include: King Estate, Acrobat, and North by Northwest. Role & Responsibilities Lead Ecommerce & Digital Marketing strategist Established "King Vintners as a wholly owned division of King Estate Winery designed to showcase unique and unorthodox vineyards of the Pacific Northwest..

Wine Equities (holding company) is a member-supported, subscription based DTC wine company with exclusive offerings from iconic winemakers including Nick Goldschmidt, and Ed Sbragia.Pre-Launch: Developed go-to-market campaign, acquisition / retention strategies, ecommerce platform selection, and customer data architecture. Post-Launch:Responsible for.

Melbourne, Victoria, AU

• Digital Marketing Director for Treasury Wine Estates - the largest pure-play wine company in the world. $3.2 billion, publicly traded, global producer and marketer of iconic wines including Penfolds, Beringer, Chateau.
• Digital Brand strategy, tactical implementation and measurement
• Partner with cross-functional teams and business units in order to develop integrated strategies and programs
• Work closely with Digital Agency, Promotions and Marketing teams to support micro-sites and other digital marketing initiatives
• Conduct analysis to evaluate effectiveness of marketing programs & lead creation of best practices.
• Create and present digital marketing strategy and plans.

At the Other Guys I was the Head of Marketing responsible for overseeing Trade, Brand, and Digital Marketing with a focus on introducing lead Brands into the digital space. I designed, built and executed Marketing programs that included content marketing, community management, ambassador programs, strategic partnerships, contests, events, and Digital.

I played a pivotal role as an early investor and co-founder of a craft beer startup based in Petaluma, CA, where I provided essential capital and diligently led the strategic launch and go-to-market planning. Additionally, I worked collaboratively with partners to shepherd the brand from its conceptual stages to the final product.

Melbourne, Victoria, AU

Treasury Wine Estates (TWE) is a global wine company known for its iconic wine brands and a commitment to producing high-quality wines worldwide. Role and Responsibilities:Provided support in the continuous execution of digital initiatives for the brand teams, encompassing areas like social media, email marketing, digital advertising, search marketing, and.

Quark Creative, a dynamic digital marketing and development agency, specializes in web design, development, User Interface design with a keen focus on enhancing user experience (UX). With a strong emphasis on digital marketing strategy, Quark Creative excels in crafting direct marketing efforts that drive impactful results.Top Clients: Microsoft.

B.S., Molecular, Cellular And Developmental Biology

Education record