Marketing & Commercial Writer/Producer
Current– Revolutionized project management practices and procedures, streamlining B2B and B2C project requests making it easier to move from client idea to revenue.– Conceptualized, developed, and facilitated an interactive digital storytelling platform powered by viewer engagement.– Produced vertical promotional videos that averaged 39K views per video, growing from 13.5K to over 153K in less than a year.– Created and executed a station-wide community initiative that delivered high-value results for the organization and sponsor partner, leading to a higher-value sponsorship renewal.– Founding member and leader of a dedicated community coalition within KARE 11 that grew its external network by over 200 contacts in under one year.