- Own and operate all analytics implementation for all of Disruptive's clients (200+) - Own and maintain hundreds of client-facing reporting dashboards on platforms like Adverity, Domo, PowerBI, Looker, Tableau- Act as the Subject Matter Expert for all things Marketing Analytics- Maintains a book of higher MRR (50k+) clients as the client facing contact for Marketing Analytics and BI Reporting- Oversee a team of unique individuals, supporting their growth in the Marketing Analytics World

- Took over the previously chaotic process of Conversion Tracking and Report building for our clients- Worked with several 3rd party vendors for BI, Analytics, Integration, and other software- Maintained rigid documentation and workflows to support new hires and process questions- Successfully transitioned 100% of clients from Universal Analytics to GA4 in 2022 - created $100,000+ of one time fees for custom transitions

- Managed a book of 10+ Clients of varying MRR. - Using Data, User Research and Customer Profiles to create quarterly iterative CRO test schedules- Maintained an average Goal Lift of 10-20%- Managed a book of Paid Media Campaigns on Google and Facebook Ads, average monthly managed ad spend of $40k

- Played a pivotal role in supporting business objectives by delivering insightful data analysis, management, and reporting, enabling strategic decision-making.- Provided timely ad-hoc reports to key stakeholders using advanced data visualization tools like PowerBI and Tableau.- Orchestrated the development and management of sophisticated multi-touch attribution models through custom APIs, improving the accuracy of marketing performance assessments.

- Led a dynamic team of eight professionals, overseeing the seamless technological onboarding process for new clients, with an impressive daily intake of 5-10 clients.- Ensured the flawless integration and data hygiene of various advertising platforms within the Marketing 360 ecosystem, optimizing clients' marketing strategies.- Drove the training and mentorship of team members transitioning into the Ad Specialist role, contributing to the growth and success of the team.

I am part of the technical experts at Madwire® I stop at nothing to be the best I can be to better the team and the company around me.Each day is different however I am responsible for client on-boarding and tracking environment setup and linking with our all-encompassing marketing and business management software Marketing 360®.Projects:Marketing Tracking Environment AutomationAds Management Training and CoachingMarketing Operationalization and OptimizationNew Partner Relationships

Created and Maintained By Vertical Starting points based on 10+ years of small business marketing data. Starting Points included:CRM Resources - Contact Sourcing, Organization, Automated JourneysAd Starting Points - Created and maintained a library of up-loadable Google, Facebook, and Microsoft Ad Starting points based on top performing keywords, setup and strategiesTracking Environment Build Automation - Optimizing and automating a "Build" connecting products like Google Analytics, Google Ads, Google Search Console, Microsoft Ads, Google Tag Manger, and Facebook Ads (Business Manager)

Stewards of Marketing 360® I am the expert of all things marketing - "AdDing Up" is was the team that was the main resource for trouble shooting and ad optimization for each role in a marketing team. Marketing Teams included Designers, Project Managers, Account Managers, Social Media Managers, and Content Managers.If they had issues - we could help. I understand the world throughout the Google Advertising Suite (Google Ads, Analytics, Search Console, Tag Manager and more), Facebook Business Manager, Microsoft Ads, Spotify, Waze, and moreContinually balanced a day to day queue based workload as well as created relationships and partners for Madwire®.

Rebuilt a struggling full bike service department to be 150% above the previous years numbers. Became a highly certified professional mechanic. Certifications include:Shimano Platinum Level MechanicSram Elite Certified ProfessionalBosch Certified MechanicYamaha Certified Mechanic

Worked as a Sales Associate, Technician, Manager Management duties include setting sales, creating schedules, payroll management, customer discrepancies and returnsSmall parts ordering, cataloging, and system optimization -UPC categorizing for small partsManaged weekly small parts orders from JBI, BTI, QBP, and HawleyS-Tec (Shimano Technology / Maintenance training) Platinum Level CertifiedSrambassador (Sram Technology / Maintenance training) Elite level Sram Warranty Spin Doctor Mechanic Certified October 2018Have created several lasting brand relationships within the Cycling industry (Marin Bicycles, PNW Components, Sram, Crankbrothers, Box Components…)