Vice President, Content Strategy At Group Brand And Communications
CurrentLeadership and Team Management:I lead a team of in-house creatives, producing high-quality content for all corporate social media channels. I ensure our team not only meets but exceeds the creative demands of our diverse portfolios.Content Creation and Oversight:I oversee major social media campaigns and the development of compelling brand stories, ensuring a cohesive and consistent brand voice and visual identity across all digital and multimedia content platforms.Brand Safeguarding:As a custodian of the bank's brand, I play a crucial role in safeguarding its integrity. I develop and implement guidelines and standards for content creation, ensuring brand consistency across various communication channels.Innovative Process Improvement:I manage the integration of cutting-edge digital asset management systems and innovative technologies like AI and automation, enhancing the efficiency and effectiveness of our content creation and management processes.Regional Support Across OCBC Group:I provide strategic content support throughout ASEAN and Greater China, including core markets such as Malaysia, Hong Kong, China, and Indonesia. My role involves tailoring content to meet regional needs while supporting the overarching brand narrative. I also build strong relationships with local stakeholders to ensure all public communications align with the bank’s core values and strategic objectives.
