Director Brand Marketing & Ecommerce | Orchard Brands
CurrentDirector- Online Brand Marketing & eCommerce.Draper’s & Damon’s; Irvine, CA 2014-PresentAppleseed's; Middleton, MA 2021-PresentBlair; Warren, PA 2023-PresentDraper's & Damon's:Responsible for all Marketing strategic growth initiatives to support growing a $20M+ eCommerce & Catalog business. Accountable for:eCommerce SalesMobile & Desktop ConversionProfitabilityMerchandising & TaxonomyUser ExperienceShared P&L and Operation Responsibilities. Leadership: A member of the brands Senior Leadership Team attending daily and weekly brand planning and review sessions while providing analytical analysis and recommendations to better support the businesses overall longterm goals.Web Development: Managed the user experience of the companies eCommerce website including site navigation, content development, checkout funnel and promotional campaigns.Marketing: Managed all digital assets including and not limited to, Email Marketing, Paid Search, Affiliate, Display, Retargeting and Social Media including Facebook & Instagram.Appleseed's:Responsible for all digital growth initiatives to support growing a $30M+ eCommerce business. Accountable For:Business StrategyAnalytics & ReportingStrategic and Tactical PlanningPromotional PlanningProject ManagementBlair:Responsible for all digital growth initiatives to support growing a $70M+ eCommerce business. Accountable For:Business StrategyAnalytics & ReportingStrategic and Tactical PlanningPromotional PlanningProject Management