Isaac Leung Email & Phone Number

Sydney, New South Wales, Australia

Sydney

Freelance provider of marketing content, specializing in photography and long- and short-form articles, press material, and coverage for a range of businesses, events and individuals.

Sydney, New South Wales, Australia

Played a key collaborative support role within a cross-functional marketing operations and demand generation team.Crafted advanced technical solutions supporting demand generation programs, including tools leveraging APIs, integration and automation capabilities across multiple marketing technologies.Aligned data systems and definitions with business.

Sydney, Australia

Maintaining, balancing and coordinating the marketing budget against lead acquisition costs and pipeline generation.Vendor selection and implementation for marketing and sales support tech stack.Reporting, analysis and decision making for lead generation programs. Oversaw optimizations that dropped the cost per demo lead from paid search from $2000 to.

Sydney, Australia

Owned, managed and ran all lead generation campaigns including landing pages, email, content, and webinar series. Grew contact database from 5,000 to 29,000 during this time.Sourced and managed vendor relations with agencies supporting lead generation efforts, doubling the number of leads sourced via paid search and paid social lead generation.

Develop and execute content marketing strategy, including content ideas, editorial calendar, content partnerships, etc.Research, interview and write a variety of marketing content catering to the advertising production industry, including blog posts, profile pieces, industry analysis, feature articles and detailed long form eBooks.Create and edit marketing.

Sydney

Produce, direct and execute portfolio shoots for agency-represented artists within short time frames (approximately 8 x 1 hour shoots within one day).Work with a variety of different talents, including models, dancers, actors and musicians, and capture each person in their element.Determine the appropriate look for each session based on the subject's.

Sydney, Australia

Develop and negotiate editorial feature ideas, focus and strategies for technologically-focused online and print magazines.Attend and cover industry events, including technical user conferences, press launches, and sector-specific conventionsResearch, interview, and write both long-form and short-form news, feature articles and product-centric.

Sydney, Australia

Create daily content for both online news sites and printWork with sales, advertisers, and managing editors to ensure commercial relevance of contentEnsure quality content and magazine production by working with designers in Quark, InCopy and InDesign workflowsCoordinate and proof additional content by external stakeholders for use in publicationsEngage.

Organise and coordinate media coverage of eventWork with internal stakeholders to secure required cooperation for media coverageOrganise media assets for organisation

Social Media Marketing Strategy

Bachelor Of Arts Media And Communications, Philosophy, Media And Communications, Art History And Theory