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Certified digital marketing professional with several years experience across multiple industries and channels. Proficient in both paid and organic search with a working knowledge of best practices for lead generation, campaign optimization, and content strategy. Currently working as a SEM Key Accounts Campaign Manager. Expert knowledge of Google Analytics, Ecommerce Tracking Implementation & Strategy, Google Merchant Center, Google Shopping Campaigns, Dynamic Search Campaigns, Bing Ads, Bing Merchant Center, Event Tracking & Implementation, Remarketing campaigns & audience segmentation, Google Data Studio, WordPress, Shopify, and more.
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Senior Paid Search Manager33 Mile Radius Nov 2020 - PresentIndependence, Ohio, Us
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Senior Strategic Campaign ManagerAdtaxi Jul 2018 - Nov 2020Denver, Colorado, UsCreating and managing a book of accounts in AdWords and Bing across a variety of industriesAnalyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary toolsKeyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accountsProvide proactive and strategic campaign recommendations on a regular basisImplementing advanced campaign additions including RLSA, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Bing’s Universal Event TrackingWork closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clientsServe as point person for other SEM team members for questions related to account strategy, structure, or advanced campaigns -
Sem Key Accounts Campaign ManagerAdtaxi Aug 2015 - Jul 2018Denver, Colorado, UsStrategic Accounts Search campaign manager for AdTaxi's highest profile partners. Responsible for managing paid search campaigns across a variety of industries with varying goals. Successfully managing $2.2 Million in yearly search budgets. Successfully managing ecommerce campaigns with traditional Google search and shopping campaigns with strict Return On Ad Spend and Revenue goals.
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International Sem Campaign ManagerAdtaxi May 2015 - Aug 2015Denver, Colorado, UsPaid Search Campaign Manager for Australia. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Utilizing Google Analytics, API Data platform, and call tracking vendors to analyze data and perform account optimizations based on a variety of data trends. Managing 100+ accounts with budgets from $750/month to $40,000 per month.
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Alliance Sem Campaign ManagerAdtaxi Nov 2014 - May 2015Denver, Colorado, UsSEM Campaign Manager for Alliance Properties including the United States & Canada. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Utilized Google Analytics, API Data platform, and call tracking vendors to analyze data and perform account optimizations based on a variety of data trends.Successfully Increased Canadian account total by 74% while also increasing click through rate by 99%.
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Sem Campaign ManagerAdtaxi Jul 2014 - Nov 2014Denver, Colorado, UsSEM Campaign Manager for West Coast region. Responsible for developing and implementing overall search strategy, account creation, optimization, and reporting. Currently leveraging analytics and third party call tracking vendors to analyze data for continuous optimization. Leaned on by sales as expert in the field of SEM to provide insights into account performance and potential areas for improvement and expansion.
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Account ManagerLocation3 Media Oct 2012 - Jul 2014Denver, Colorado, UsPay Per Click Account Manager:- Responsible for account creation and on going management of Pay Per Click campaigns as well as providing recommendations for optimizations.- Requires high attention to detail and constant research to understand new features and best practices.- Provide weekly and monthly reporting for clients highlighting KPI's and general campaign performance.-Google Adwords CertifiedSEO Account Manager:- Responsible for optimizing client websites and content based on knowledge of search ranking factors.- Provide monthly reporting including analysis and data key to campaign performance. -
Priority Accounts Team LeadTrulia Aug 2011 - Oct 2012San Francisco, Ca, UsActively worked with Trulia’s top producing real estate agents to improve advertising and marketing campaigns. Developed creative and implemented best practices for display marketing campaignsResponsible for creating revenue reports and training materials for colleagues. Served as team lead to manage and solve escalated situations and provide recommendations for best practices across the team. -
Account Manager/Advertising CoordinatorTrulia May 2011 - Aug 2011San Francisco, Ca, UsWorked with real estate agent’s as an account manager to develop marketing campaigns on Trulia. Worked under little supervision to effectively prospect clients and sell marketing tools. Developed ways to effectively and creatively market online products to account holders. Developed relationships with clients to increase chances of repeat business and referrals to other companies
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Sales AssociateRegal Air Oct 2010 - May 2011Created quotes for potential customers inquiring about Regal Air airline parts. Helped successfully complete the sales process from initial quote to pulling inventory and shipping to customer.
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Sales AssociateRc Special Events May 2010 - Oct 2010UsComplete customer orders and assist them getting the right items for their events. First line of contact with customer and crucial part of ensuring successful orders. -
Marketing InternNelligan Sports Marketing Jan 2010 - Aug 2010Market Colorado State Athletics to a wide variety of businesses and organizations. Create proposals, contracts, and end of year recaps for current and prospective sponsors of Colorado State Athletics. Work Colorado State Athletic events to ensure sponsor contracts are fulfilled.
Isaac Luce Skills
Isaac Luce Education Details
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Colorado State UniversityBusiness - Marketing
Frequently Asked Questions about Isaac Luce
What company does Isaac Luce work for?
Isaac Luce works for 33 Mile Radius
What is Isaac Luce's role at the current company?
Isaac Luce's current role is Senior Paid Search Manager at 33 Mile Radius.
What is Isaac Luce's email address?
Isaac Luce's email address is il****@****rks.com
What is Isaac Luce's direct phone number?
Isaac Luce's direct phone number is +172093*****
What schools did Isaac Luce attend?
Isaac Luce attended Colorado State University.
What skills is Isaac Luce known for?
Isaac Luce has skills like Digital Marketing, Marketing, Social Media Marketing, Online Marketing, Lead Generation, Seo, Customer Service, Online Advertising, Social Media, Sem, Ppc, Microsoft Office.
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