Senio Account Strategist
CurrentI work closely with clients to develop and execute digital media strategies that align with their business goals. I manage end-to-end campaign planning, from initial strategy development and media buying through to reporting and performance analysis. By leveraging analytics, I identify insights that shape targeted campaigns across digital platforms, ensuring they hit key performance metrics. I also collaborate with creative and analytics teams to fine-tune strategies, implementing A/B testing and optimizing for ongoing success.