Providing executive counsel on strategy, branding, audience insights, and creative direction to philanthropies, social impact organizations, startups, and the private sector.

Course instructor for SPIR 650 Spirit Brand Marketing, part of the post-graduate Online Distilled Spirits Business Certificate program at the University of Louisville College of Business.

We are revolutionizing the way you will brush your teeth with Encompass.

Leading creative development and all digital channels for the foundation.

Directing our global brand and insights work with current emphasis on localizing the brand proposition in key markets (UK, France, Germany, India and China) and an expanded responsibility for unifying data and measurement across Communications.

Built the foundation's global brand, audience development and insights capabilities. Oversees marketing and content development for the foundation's Visitor Center.

Led global brand positioning, brand & communication strategy, advertising development (inc. TV, print, outdoor, and online), brand identity (inc. look & feel, packaging), portfolio strategy and new product development for portfolio of 11 premium spirits brands.

Expatriated to London to lead development of regional advertising & promotional creative, packaging, graphic standards and online strategy focusing on our high-growth European and African markets. Supported development of brand architecture and communication strategy.

Developed first-ever brand digital strategy and oversaw financial management and administration of advertising and creative production. Project manager for Gentleman Jack new package introduction.

Managed advertising copy testing, quantitative and qualitative package testing, and European pan-regional tracking study.

Managed product design, tooling, material selection, manufacturing process validation, and new product development projects for the sonicare® electronic toothbrush product family, including "pro" soft-touch grip, limited edition clear, fashion color range, and licensed Hello Kitty product for Japan.