Digital (Web, Email & Lifecycle, SEO)Marketing Ops & MarTechData & AnalyticsQuantitative Market Research

Healthcare and Life Sciences Industry Marketing (Sector Positioning & Messaging, Marketed Solutions, Content, Campaigns, Digital, Events and More)Health Cloud Product Marketing (Positioning & Messaging, Product Launches / PR, AR, Packaging, Enablement, Technical Marketing & Thought Leadership)(Promoted from Senior Director, Health & Life Sciences Industry Marketing)

Acting Chief of Staff. Led strategy, partner marketing, and x-cloud product marketing across 3 Salesforce Business Units (Marketing, Commerce and Experience Cloud) to deliver the first of its kind (at Salesforce) campaign targeting the Chief Digital Officer at enterprise Retail, Consumer Goods, Life Sciences, and Manufacturing businesses, as well as Public Sector institutions. Helped 3x the amount of ACV from multi-cloud transactions, 112% of the first year goal. Helped lead the global launch of Salesforce's Customer Data Platform (CDP), one of the fastest growing products in company history.(Promoted from Director, Product Marketing)

Tasked to lead the marketing of multiple turnaround strategies across Salesforce's low-code, security, integration, and developer products. Developed & implemented a new Solutions / Industry focused marketing approach, while also leading the re-branding & re-launching of over 10K Salesforce SKUs targeted toward technical audiences. Over 3-years, we re-ignited growth from a stalling business unit to one that was producing scalable & consistent 20%+ Y/Y growth in new business bookings(Manager, Platform Product Marketing & Strategy 2018-2019Associate Manager, Marketing Strategy & Analytics 2017-2018)

Grew into multiple roles that helped lead our team to 10x revenue over 3 years, growing from $20M to $200M+ ARR in the time period. We achieved this in part because of my push for an early-adopter strategy shift toward ABM in marketing. High-propensity, targeted accounts grew revenue at 2.5x the rate of control accounts.(Marketing Ops and Campaigns Specialist 2013-2015)

Located, translated and analyzed court cases from a variety of jurisdictions across the Middle East. The project was for a forthcoming case-book.Applied the case collection and translation into a working draft chapter of the book related to Middle Eastern criminal law.