Isaac Santos

Isaac Santos Email and Phone Number

Senior Director of Marketing @ Hisamitsu America, Inc.
New York, NY, US
Isaac Santos's Location
New York City Metropolitan Area, United States, United States
Isaac Santos's Contact Details
About Isaac Santos

Part of a quote from Mark Twain states that people cannot form “wholesome views (of others) by vegetating in one little corner of the earth all one’s lifetime." This quote resonates with me, and inspires my passion towards history, traveling, foreign languages and other growth experiences that help me better understand human truths for the consumers I serve as a brand builder and marketer. I am a brand builder with 13 years of progressive experiences in brand management and product innovation and development across flat and matrixed organizations. I am keen about delivering on the experience the consumer desires in each moment of truth across their decision journey. As the owner of my business, I operate with a general management mindset from strategy to execution, including managing close relationships with manufacturing and supply to mitigate inventory stock outs and obsolescence. I am a servant leader, who leads by example, but I am also a teammate who highly values collaboration to win as “we” and not me.

Isaac Santos's Current Company Details
Hisamitsu America, Inc.

Hisamitsu America, Inc.

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Senior Director of Marketing
New York, NY, US
Employees:
9
Isaac Santos Work Experience Details
  • Hisamitsu America, Inc.
    Senior Director Of Marketing
    Hisamitsu America, Inc.
    New York, Ny, Us
  • Sanofi
    Gold Bond Senior Brand Manager - Innovation
    Sanofi Jan 2022 - Present
    Paris, France, Fr
    Drive relentless passion to deliver the desired consumer experience on unmet needs via clinically proven and high performing product and commercial innovations. Assess the landscape to recommend and action strategies to stretch the where-to-play choices to adjacencies and white space. Coach, mentor and develop a direct report.• Exceeded 2022 and 2023 innovation sales forecasts by 5% and 15%, while improving margins via product mix management• Developed the current innovation strategy anchored on where-to-play and how-to-win winning choices. • Spearheads next generation ideation sessions for emerging trends to action in the categories where we compete, as well as laying a roadmap for expansion to white spaces.
  • Sanofi
    Senior Brand Manager Icy Hot
    Sanofi 2019 - 2021
    Paris, France, Fr
    My mission is to elevate the leadership, purpose and value to consumers of Icy Hot, the OTC topical pain care icon and beacon, to help consumers rise from pain. • Exceeded 2020 and 2021 gross, net sales and profit objectives, while overcoming significant headwinds, including the onset of COVID-19, supply disruptions and increased competitive activity.• Delivered the all-time highest TV creative qualification score, as well as omnichannel campaigns that were lauded internally and externally.• Created and led the execution of the first ever purpose campaign, as well as its next two evolutions, in partnership with the Shaquille O’Neal Foundation and the National Athletic Training Association.
  • Sanofi
    Brand Manager Pain Care Portfolio
    Sanofi 2017 - 2019
    Paris, France, Fr
    Operated with a general management mindset and ownership to manage a portfolio of six brands in the FDA-regulated OTC pain care category from big idea briefing and creative development to P&L management• Exceeded 2018 gross, net sales and profit objectives by 5%+, while overcoming the cancellation of the launch of a new product innovation and supply cuts. • Led Aspercreme across the $100MM retail sales mark by managing the marketing mix and securing incremental distribution in partnership with sales and customer teams. • Reimagined the Icy Hot and Aspercreme Brand DNAs, anchored on the where-to-play and how-to-win Winning Choices strategic framework, setting the strategic compass for strategies, consumer experience planning and innovation roadmaps.
  • The Coca-Cola Company
    Brand Manager Coca-Cola Classic North America
    The Coca-Cola Company 2015 - 2017
    Atlanta, Ga, Us
    Drove connections with the general market and multicultural consumers of various generations across the path-to-purchase in various channels and drivers of consumption and brand health to continue to champion and romance the 100+ love story of consumers and Coca-Cola. • Delivered a 3:1 ROI for the first-ever portfolio (Coke, Sprite, Seagram’s, Jack Daniels) of mixed drink program executed at retail. Concept reapplied in Europe and Brazil. Strategy leveraged by Food Service & On-Premise team.• Drove 10% lift in purchase and 23% increase in purchase frequency for the NASCAR and Soccer programs on an 88-index budget vs. YA.
  • Procter & Gamble
    Senior Assistant Brand Manager - Scale Marketing & Operations
    Procter & Gamble 2013 - 2015
    Cincinnati, Ohio, Us
    Created scale marketing programs to drive demand generation of P&G brands and scale programs, including the World Cup, to deliver incremental sales and increase household penetration with the total market, as well as with multicultural consumers.• Delivered $17MM, 150% of sales objective, on a 57% budget vs. YA by leading 360-degree multi-brand retail programming at key retailers, including CVS, Kroger and Walmart. • Grew digital and e-CRM ecosystem of P&G’s Hispanic American platform by 700% from 200K to 1.4MM members opt-in.
  • Procter & Gamble
    Assistant Brand Manager - Old Spice Global Franchise
    Procter & Gamble 2011 - 2013
    Cincinnati, Ohio, Us
    Set-up three global regions for success via future-proof innovations supported with best-in-class activation go-to-market toolkits.• Led the creation of the three-year global innovation pipeline with a size-of-prize of $180MM in incremental sales. • Launched the first ever full portfolio innovation, while expanding scope with bar soap, and launching initiative in accelerated timing of 12 months vs. company’s 18-month timeline.
  • Johnson & Johnson
    Mba Summer Intern - Global Strategic Sourcing
    Johnson & Johnson May 2010 - Aug 2010
    New Brunswick, Nj, Us
    • Delivered strategy to launch J&J's first Global Vendor Management Organization (VMO).• Created seven capabilities to support VMO launch. • Delivered $5MM in recaptured funds by Identifying gaps and opportunities in Global IT vendor contracts.
  • Florida Department Of Environmental Protection
    Professional Environmental Engineer
    Florida Department Of Environmental Protection Aug 2003 - Jul 2009
    Tallahassee, Florida, Us
    • Led multi-functional teams, across the state of Florida, from design to close-out in the $400 million funding and construction of drinking water infrastructure construction projects.• Influenced clients / engineering leaders to increase contracts for minorities and women owned businesses by 150%.

Isaac Santos Skills

Strategy Business Strategy Cross Functional Team Leadership Leadership Marketing Strategy Competitive Analysis Customer Insight Product Development Marketing Analytics Strategic Planning Project Management Market Research Data Analysis Process Improvement Segmentation Vendor Management Marketing Research Business Development Analysis Brand Management Financial Analysis Market Analysis Product Management Business Planning Marketing Management Consumer Products Business Process Improvement Product Marketing Market Planning Product Innovation Management Negotiation Brand Development Team Leadership Integrated Marketing Consumer Behavior Digital Marketing Brand Awareness Merchandising Product Launch Brand Architecture Online Marketing Strategic Thinking Spanish Forecasting Customer Relationship Management Spanish Translation Social Media Marketing Social Media

Isaac Santos Education Details

  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Strategy And Operations
  • University Of Florida
    University Of Florida
    Chemistry

Frequently Asked Questions about Isaac Santos

What company does Isaac Santos work for?

Isaac Santos works for Hisamitsu America, Inc.

What is Isaac Santos's role at the current company?

Isaac Santos's current role is Senior Director of Marketing.

What is Isaac Santos's email address?

Isaac Santos's email address is ei****@****ail.com

What is Isaac Santos's direct phone number?

Isaac Santos's direct phone number is +185026*****

What schools did Isaac Santos attend?

Isaac Santos attended Emory University - Goizueta Business School, University Of Florida.

What are some of Isaac Santos's interests?

Isaac Santos has interest in Economic Empowerment, Education, Environment, Science And Technology, Arts And Culture, Health.

What skills is Isaac Santos known for?

Isaac Santos has skills like Strategy, Business Strategy, Cross Functional Team Leadership, Leadership, Marketing Strategy, Competitive Analysis, Customer Insight, Product Development, Marketing, Analytics, Strategic Planning, Project Management.

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