Peter Isaacs Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

• Creating the strategy, concepts, and content for customer lifecycle EDMs.
• Writing content for various digital formats including campaign landing pages, social and banners.
• Creating content for customer acquisition campaigns.
• Presenting campaign creative to clients.

• Write retail styled copy for print, radio, TV, EDMs and banners.
• Creating social strategy for newly won business.
• Working with the CD and junior art director on pitches for new and retained clients. Helping create tiered packages for the social side of the business.

Melbourne, Australia

• Leading a team of two writers, helping them execute the tone and personality of the chatbot, as set out by the UX team.
• Working with the UX team develop the tone and user experience of the chatbot. E.g how links will be displayed, quickest path to resolution, best ways to use buttons and optimum length of chat bubbles.
• Quality checking and training junior copywriters in conversation design and writing for chat environments.
• Writing and designing conversations (from start to finish) for Telstra Pre-Paid, Post-Paid and Mobile Broadband help and support.
• Writing the bulk of chit-chat styled question and answer pairs helping to give the chatbot its personality.
• Designing global response handlers (how the chatbot handles common scenarios).

Melbourne, Australia

London, United Kingdom

• Being the creative lead for three of Impero’s biggest clients; Beefeater Gin, Campo Viejo Wine and mobile games company Fishlabs.
• Coming up with original, intelligent, and creative ideas for digitally-led campaigns, and pitching them to existing and potential clients.
• Seeing projects through from end-to-end, managing creative time, and working with other members of the team, including designers, junior copywriters, art directors, developers and account managers.
• Writing scripts for films, mockumentaries and TVC-styled advertisements.
• Managing, mentoring and challenging the editorial team to get out of their comfort zone frequently in order to come up with the best creative work possible.
• Assisting with complete digital brand overhauls, including but not limited to; the creation of digital tone of voice documents, rewriting of website copy, and rethinking how brands should utilise social media to.

London, United Kingdom

• Creating monthly and bi-monthly content calendars for Facebook, Twitter, Instagram and Tumblr.
• Managing the day-to-day operations of all of Impero’s client’s social media accounts.
• Helping to develop small-scale social media campaigns to be run over a variety of platforms.
• Scamping up ideas with art directors to help designers create engaging social content.
• Finding influencers for social media campaigns.
• Creating monthly and bi-monthly reports, providing insights based on data analysis and providing recommendations for future content calendars.

London

• Managing the day-to-day operations for both Harkable and its clients social media accounts.
• Helping develop social media campaigns to be run over multiple platforms.
• Creating weekly and monthly reports to better understand to better understand social efforts, which would then inform ongoing posting strategy.
• Developing competitions on Facebook, Twitter and Instagram.
• Writing weekly blog posts on social media, technology, and industry insights for the Harkable site.
• Brainstorming sessions for client pitches.

Melbourne, Australia

• Writing long-copy content to engage and inform the target market, including curating and writing articles for Pugnacious George’s online blog “The Journal”, as well as it’s quarterly customer newspaper “Shirt Tales”..
• Crafting copy for print advertisements to be featured in traditional media press, such as The Australian Financial Review
• Creating illustrations and editing images using Adobe Illustrator and Photoshop
• Planning and developing social media campaigns and strategies from concept through to creation, spanning over all social media platforms
• Using Facebook Power Editor to manage advertising campaigns
• Using basic SEO principles to write product copy, whilst still maintaining the brand tone of voice

Melbourne, Australia

• Assisting the development of brand tone of voice and social media strategy
• Creating Facebook advertising campaigns with Facebook Power Editor
• Implementing photo-based competitions over all social media platforms using web application Offerpop
• Updating social media networks with engaging content designed to increase participation with key target markets
• Utilising Hootsuite to coordinate and plan timely posts from Facebook and Twitter and generate social media reportsToo Much! CollectiveOwn Company - Music touring and events (April 2009 – August 2013)
• Developing social media and online content to create participation with our target market.

User Experience Design

Bachelor Of Communications, Advertising