Managed diverse products in support of advertisers using our demand side platform (DSP), including Viewability/Fraud, Inventory Management, Exchange Integrations, and Creative Review.• Prevented 11% revenue loss by migrating AppNexus exchange from proprietary integration to OpenRTB under short deadline• Integrated Brightroll exchange to retain Yahoo! inventory and avert 13% revenue loss• Improved software development process with four distributed engineering teams by leveraging Agile experience to shorten delivery times• Added default whitelist and blacklist functionality to simplify inventory management for advertisers and improve DSP usability feedback scores

Managed campaign planning, trafficking, and back office products to reduce costs and optimize workflow for internal teams supporting managed advertisers.• Built application to generate invoices from delivery stats on multiple ad servers, reducing days to bill by almost 40%• Improved invoice accuracy, decreasing revenue disputes by 10% and increasing on-time payables by $25MM• Integrated planning tool with DSP to link campaigns across ad servers, automating 300 manual invoices totaling $3MM per month• Streamlined workflow for account managers, lowering time spent billing by 25%• Learned skills needed to fill UI development gap on team to keep product on schedule

Built platform to simplify collection and management of consumer generated video. Expanded to include mobile video capture solution for car dealers. Filled roles necessary to launch startup, including product, sales, marketing, customer support, and website development.• Launched from concept to first paying customer in two months with one developer• Added Walkaround Videos product and took from prototype to first car dealer customer in three weeks• Grew to over 50 car dealerships and break-even cash-flow in first year• Introduced iPhone and Android applications to enable customers to capture and send videos from mobile devices• Learned WordPress and enhanced HTML/CSS skills to build company website, product microsite, and customer landing pages

Built content aggregation and lead generation platform targeting Packaging and Plastics industries. Developed advertising packages and sponsorship opportunities within vertical categories.• Took initial concept to full web application in 90 days with two developers• Optimized application for search and grew to over 50,000 unique visitors per month in the first year• Managed content acquisition team to obtain and categorize 2,000 companies and over 20,000 pieces of content

Worked closely with sales, marketing, support and engineering to gather, prioritize, and deliver product requirements for tradeshow and event products. Worked with internal and external resources to execute against roadmaps.• Launched three new event products: virtualTotebag, eventSocial, and eventMobile• Maintained legacy technology platform for trade show Exhibitors and Attendees, including SmartBooth, eventAds, eventKeywords, and Attendee Event Planner• Managed both internal/external developers and external visual design resources• Maintained product roadmaps, communicated development pipeline, and provided new functionality training across company

• Managed and trained team of 5 Client Services representatives to support Exhibitors and Attendees for over 75 events each year• Developed and refined support process documentation, email templates, and call scripting for organization• Acted as Client Services liaison to represent customer perspective to Product and Development teams• Performed user acceptance testing for deployment of new software releases