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QUALIFICATIONSAs an experienced business leader, I am seeking an advisory board role to help an emerging company generate sustainable, profitable growth. My career successes and failures have helped me develop an inspiring leadership style and gain extensive managerial know-how. I bring a deep understanding of industrial goods markets including heating and ventilation, material handling, and heavy trucks, direct and indirect sales channels, wholesale distribution, independent equipment dealers, domestic and international markets. I am a strong communicator, analytical, experienced, resourceful, versatile, and insightful. These qualities make me the perfect candidate to become a trusted advisor who can make a positive difference to your business. My reputation is built on speaking the truth, challenging the status quo, and getting the job done. If you are looking for an advisory board member who brings a wealth of experience and a fresh perspective, please get in touch. Let me help you grow your business. 5 THINGS ABOUT ME:1) SALES LEADERSHIP:Increased sales and profit margins by double-digits YOY despite COVID pandemic, global supply chain disruptions, and 35% price increases at Pinnacle Climate Technologies from 2019 to 2024.2) LEADING POSITIVE CHANGE:Transformed “toxic” culture at Fairchild Equipment (2016-2017) team. Created compelling vision that employees embraced; placed right people in right seats; instilled accountability; improved focus and alignment; increased net profit 10% YOY.3) STRATEGY AND EXECUTION:Developed/implemented strategies to halt 3-year sales decline; increase business awards 674%; increase NP 5.5%; regain former customers at New Standard (2010-2013).4) GO-TO-MARKET STRATEGY:Re ignited stalled growth; increased sales 54% and profit 25%; re positioned company as fastest growing security systems integrator in Midwest at Floyd Total Security (2002-2007).5) SPECIAL SKILLS:Turnaround, increase market share, energizing leadership, P&L management, strategy and execution, sales management, selling/persuading, negotiating, coaching and mentoring, team building, sales pipeline, performance management, conflict resolution, communicating, client relationships, collaboration, crucial conversations, CRM, operations, after-market sales, positive change, prioritization, telemarketing, customer satisfaction, project management, team building, budgeting, forecasting, sales process, multiple distribution channels, sales growth, profit improvement, customer satisfaction, capital equipment, OEM sales, general management.
Self-Employed
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Business Advisor/Fractional Sales LeaderSelf-Employed Feb 2024 - Present
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Vice President - Sales And Customer Care - Retired 2/1/2024Pinnacle Climate Technologies Sep 2019 - Feb 2024Sauk Rapids, Mn, UsRetired. Seeking advisory board role or fractional sales leadership assignments. -
Fractional Vp Of SalesSelf-Employed Feb 2019 - Sep 2019Hired as Pinnacle's Vice President of Sales and Customer Care
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Regional Sales ManagerMh Equipment Company Oct 2017 - Nov 2018Peoria, Illinois, UsHired to rebuild sales team, increase market share, increase net return on sales, implement performance management, and improve CRM adoption Solution: Upgraded sales team, modified go-to-market strategy, adjusted territory coverage, improved lead follow up, and implemented effective coaching and mentoring planResults: Market share increased from 16.2% to 24.3% (47.3% increase); net return on sales increased from 3.5% to 5.0% (42.9% increase); sales lead follow up improved from 48 hours to 2 hours. -
President - West DivisionFairchild Equipment Feb 2016 - Oct 2017Green Bay, Wisconsin, UsDealer principal for Fairchild Equipment Minnesota division consisting of 2 branches in Ham Lake and Burnsville. Fairchild Equipment is the Midwest's fastest growing material handling equipment distributor and solutions provider. Products include Yale materials handling equipment, Advance floor to ceiling cleaning products, Rail King rail car movers, JCB construction equipment, and multiple battery, chargers, racks, storage, and safety equipment for virtually all industries. From ports to warehouse products, Fairchild Equipment has the right people, products, services, and expertise to meet your needs. -
Director Of Regional OperationsRihm Kenworth Jan 2014 - Dec 2015South St Paul, Minnesota, UsJoined Rihm Kenworth as a consultant in January 2014 and tasked to develop and install customer management database. Hired as full-time employ in April 2014 with P&L responsibility for branch after-sales operations (parts, service, customer support, and warranty) in Minnesota and Wisconsin. -
Director Of SalesNew Standard Corp. Feb 2010 - Oct 2013Hired to grow sales, improve margins, strengthen key customer relationships, and reformulate the company's go-to-market strategy Increased annualized new business awards from $3.1MM to $24.0MM from 2010 to 2013 (674% increase). Increased profit margin 5.5% or $750,000 from 2011 to 2013. Improved sales effectiveness (cost of sales/value added revenue) frm 15.0 to 23.5 (164% improvement).
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Vice President Oem SalesTruck Bodies And Equipment International Apr 2007 - Jan 2010Led Dealer Direct sales team that sold equipment to Class 8 truck dealers and end users nationwide. Managed sales to major U.S truck OEMs including Mack, PACCAR, and Navistar. Landed company's first GSA contract with Navistar. Maintained the company's market share leadership position in a highly competitive and volatile market. Grew international sales by 35% in 2009.
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Vice PresidentFloyd Total Security Feb 2002 - Feb 2007Vice President Sales and Marketing for this leading Midwest security systems integrator. Hired by CEO in early 2002 to transform the direct sales team and re-vamp the company's "go to market strategy" to reverse declining revenue and profit trends. Developed and implemented strategies that produced double-digit annual sales growth and improved profitability. Enhanced product offering to secure larger commercial accounts, strengthened technical sales support capabilities, and transformed the culture to increase professionalism, urgency, and personal accountability.Developed and implemented strategies that grew revenue by 54%Increased gross profit margins by 3.8%Reduced SG&A expenses by 3.5% without decreasing sales performance or serviceRe-positioned Floyd to become the fastest growing security integrator in the upper MidwestUpgraded sales engineering capability - result was applauded by customers and envied by competitors
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Vice President Of Strategic MarketingJostens Apr 1997 - Mar 2000Minneapolis, Minnesota, UsVice President Strategic Marketing for this $790MM manufacturer and distributor of products sold to K-16 schools, students, and parents. Reported to CEO / President / Chairman. Managed P&L and directed the company’s Direct Marketing and Retail divisions. Developed growth initiatives outside company’s core school-based businesses through new product development, channel development, and brand extension strategies to reach new customers and markets.• Increased Retail division profit, achieving 182% of goal • Reversed 7-year revenue / profit decline in Direct Marketing division, achieving 110% of goal• Developed completely new $300MM, high margin business opportunity portfolio • Key business leader for Jostens’ Internet strategy and e-commerce businesses that positioned company to capitalize on emerging technology and better serve customers -
Executive Vice President, General ManagerPopp Telcom, Inc Jan 1996 - Jan 1997EVP and GM for this privately held, $35MM value-added long-distance re-seller. Reported to CEO / President / Owner. Managed P&L and directed day to day operations, increased revenue, lowered costs, and provided overall strategic direction.Improved sales bookings by 50% (100 % of goal)Improved gross profit from 27.5% to 32.5% (125% of goal)Re-built senior team to improve critical skills, experience, urgency, and financial results
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Senior Vice PresidentNordictrack, Inc Jan 1992 - Jan 1996Senior Vice President Worldwide Sales and Marketing for this $460MM world-class in-home fitness equipment manufacturer. Reported to CEO and held senior management positions of increasing responsibility and scope. Managed P&L for multiple business units. Directed worldwide sales and marketing, product management, strategic planning, call-center operations, catalog business unit, and international business development. Identified by CEO as key "go-to" executive and consistently assigned to lead company's largest growth initiatives, critical business turnarounds, and profit improvement challenges. -
General Sales ManagerYale Materials Handling Corp Jan 1990 - Jan 1992Greenville, North Carolina, UsGeneral Sales Manager for this $200MM forklift truck manufacturer. Reported to EVP Marketing. Managed and directed field sales organization, distributors, national account sales, sales promotion, service and warranty. Developed effective quarterly dealer and salesperson sales incentive programs.Increased sales 15%, improved margins 18%, and lowered discounts 50%, achieving 110% of profit goalKey contributor in development and implementation of a new channel strategy that increased market share 25% in declining overall market
Isaac Yates Skills
Isaac Yates Education Details
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Rider UniversityGeneral -
University Of St. ThomasMini Mba
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Rider UniversityMarketing And Business Management
Frequently Asked Questions about Isaac Yates
What company does Isaac Yates work for?
Isaac Yates works for Self-Employed
What is Isaac Yates's role at the current company?
Isaac Yates's current role is Business advisor/Fractional sales leader.
What is Isaac Yates's email address?
Isaac Yates's email address is iw****@****ard.com
What is Isaac Yates's direct phone number?
Isaac Yates's direct phone number is +176323*****
What schools did Isaac Yates attend?
Isaac Yates attended Rider University, University Of St. Thomas, Rider University.
What are some of Isaac Yates's interests?
Isaac Yates has interest in Professional Networking, Solving Complex Problems, Camping In Bwca, Gourmet Food, Selling And Persuading, Public Speaking, See 3, Reading, Golfing, See Less.
What skills is Isaac Yates known for?
Isaac Yates has skills like Sales Operations, Sales Management, Management, Leadership, Sales, Strategic Planning, New Business Development, Competitive Analysis, Product Development, Product Management, Start Ups, Team Building.
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