Isabel Baixeras Email & Phone Number

Sant Joan Despí, Ct, Es

Barcelona, Cataluña, España

Reporting directly to the category Manager1) Product management:• Identify marketing opportunities and work streams to grow the laundry business in the future.• Active portfolio management defining the right assortment, while ensuring profitability, quality, and premium appeal. Create strong launch plans with the according support programme.• Ensure the right promotional planning in close collaboration with Sales and Trade department.• Proposing and carrying out the appropriate market research.• Coordinating with factories and logistics / co-packing.• Define the communication strategy (TV, Social, Digital, PR,...) and execute marketing campaigns.• Design key brand elements (ie. Print, POS) 2) Permanent trackings:• Continuous competitor analysis, in order to identify consumer needs, new product opportunities and market growth potential.• Sales analysis (SAP)• IRI • Out of Stocks / Overstocks control3) Monitoring Marketing Budget.4) Sales focus: Collaborate closely with the sales team to define customer plans as well as understanding the channels.5) Prepare internal meetings:• Monthly Sales Meeting• Monthly Demand Planning• NPD’s meetings• Sales Conventions• Brand Reviews

- DTC's brand management (campaigns, banner designs, CRM...).- Google AdWords and Google Analytics Management.- Market analysis, competition’s follow up, Sell in and Sell out analysis.- Online clients management. Creation of seller Amazon account.- Permanent reporting to team members and daily management of agencies.

Barcelona, Cataluña / Catalunya, España

- Management of L’OR espresso and Tassimo brands and support on national innovation projects.- Market review, sales and competition analysis in Nielsen, Kantar, Google analytics, brand trackers)- 360º online and offline campaigns (voice-overs, local adaptation of assets, samples, events...)- Management of annual budgets (SAP).

- Support in brand management on Rimmel London and Bourjous- Support in market research and data analysis (IRI).- Briefings for the creative agency and follow-up of RRSS.- Coordination with sales team.

- Management of Pure Players customers.- Management of the Amazon Vendor account.- Execution of the Trade Ecommerce strategy for all brands.- Traffic generation and optimization of the different capture and attribution techniques.- Planning and execution of campaigns (SEM, SEO, rrss) in search engines.

Barcelona Y Alrededores, España

- Accounts payable with the Navision, SAP and JD Edwards system.- Collaboration in the monthly accounting closings and management of the SII tax.- Analysis of commercial agreements and accounting of invoices.- Treasury back-up.

Barcelona Y Alrededores, España

- Customer management support.- Pricing and data analysis.- Monitoring of commercial actions.

Master'S Degree, Marketing

Marketing and sales management Master

Erasmus, International Marketing

Varsovia (Poland)

Management Bachelor Degree