I specialize in qualitative market research and expert moderation. By creating empathetic, smart and efficient research, I help clients optimize their products and marketing efforts. I've moderated thousands of consumer interviews in a myriad of categories and I bring that experience to every project. My passion is creating an atmosphere of open communication and understanding with consumers. When you truly listen to their needs, you gain the quality of insight that's necessary to thrive in our competitive and changing landscape. Having worked on the client, advertising agency and supplier side has been invaluable in anticipating what clients want to know. I'm proactive, reliable, and dedicated to making your project a success.Industry expertise includes:- Advertising/communications- Agricultural and land maintenance equipment - Amusement parks- Automotive- Children's research- C-Suite, executive interviews, B2B - across industries - Entertainment- Financial services - particularly credit cards, banking, retirement, insurance- Healthcare - both patients and physicians; hospital advertising and communications; sensitive topics- Latino audiences - in the US and Latin America- Non-profits, conservation and environmental topics- Packaged goods - Public policy - local/national elections, reproductive rights, education policy, political messaging- Restaurants - fast food, fast casual and family dining- Retail - in-person and online purchasing, pharmacies, department and big box stores- Tech - UX, UI, apps, app marketplace, music/video streaming, productivity software, hardware usage- Telecommunications

Traveled to Indonesia, Vietnam, Cambodia, Thailand, India, Bangladesh, Iran, Turkey, Syria, Jordan, Lebanon, Yemen, Egypt, Kenya, Tanzania, Uganda and South Africa. Because it's a big world out there.

Bolstered consumer intelligence for national and international brands such as Aetna, Allstate, American Airlines, AT&T, Chrysler, Coors, Disney, General Mills, KFC, Kimberly-Clark, Knorr, March of Dimes, McDonald's, Mitsubishi, Nissan, Taco Bell, Transamerica and Wells Fargo Bank.Assisted clients in generating and refining marketing strategies and programs to effectively target and sell to Hispanic and General Market consumers. Responsible for new business development and sales growth, day-to-day operations of the Los Angeles office, managing and training full-time project staff as well as freelance consultants. Involved in every facet of qualitative and quantitative research from conceptualization and design to quality control, moderation, analysis and client presentations/consultation.Opened Cultural Access’ Los Angeles office. Speaker at industry conferences and universities.

Developed and implemented market research to identify, describe, and market to General Market and ethnic (Hispanic, Asian, African-American) target customers, focusing on cultural values, motivators, shopping needs/behaviors, and brand imagery. Helped store buyers more deeply understand their customer's lifestyle and product needs to improve merchandising decision making.

Worked in various capacities with clients including: Grey Advertising, Inc., Los Angeles: Coldwell Banker, Lucky Stores, Southern California Edison; Italia Gal Advertising, Inc., Los Angeles: CompUSA, Del Taco; Farmers Insurance, Ortho, Travelodge, Kaiser Permanente, Hewlett Packard, Pacific Bell, Acura automobiles, and the Toyota Dealer Association.

Designed and coordinated research projects to support national and regional advertising clients. Specialized in qualitative and ethnographic projects to help creative strategies come to life by reflecting the consumer's lifestyle and priorities in a relevant and motivating way.