• Primary qualititive research/analysis to determine the competitive analysis of listed companies for institutional investors. • Main methodology: in-depth interviews (cold) with industry experts in Europe, North America and Latin America. • Sectors: FMCG, fashion, retail, luxury, automotive, pharmaceutical, medical, agriculture.• Examples of companies covered: Inditex, Calvin Klein, Ralph Lauren, Burberry, Gap, EBay, Tesla, Apple, Nike, Monsanto, Booking .com, Invisalign.• New business development in Europe.

• Creation of brand building and marketing strategies for a UK based start-up company offering translation and localization services worldwide.• International business development, targeting large companies worldwide, key account management. PR functions. Extensive travel in Europe.

• Qualitative primary market research, analysis, report writing and editing to determine the competitive analysis of listed companies for institutional investors. • Sectors covered: consumer goods, FMCG, fashion retail, luxury, media, pharmaceutical, tourism, banking, agricultural, technology and business services.• Identification of new market opportunities, relationship building with industry experts at a high management level, in depth interviewing.• Research team management in Europe, North and South America and Asia.• New business development in Europe.

• Responsible for transferring the Latin American department from London to Chicago.• Recruitment and training of in-house researchers and analysts.• Team co-ordination, research supervision and report editing.• Analysis and global report writing (off the shelf reports and consultancy projects).• New business development in both Latin America and North America; PR functions. • Extensive business travel within Latin America to develop new contacts/ clients and data gathering.

• Creation of the Latin American department (which had previously not existed within the company); team recruitment, co-ordination and training of researchers.• Creation of an extensive network of contacts/sources of information in Latin America and Euorope in the pre-Internet era.• Primary research, data gathering (cold) and analysis in markets lacking transparency at the time (in depth interviews) and global report writing.• Commissioning and editing; new business development. Extensive business travel within Latin America to establish new contacts and data gathering.

Identification of export opportunities and potential trading partners for Spanish companies interested in exporting and investing in the UK; research, data analysis and report writing. Trips throughout the UK to identify and develop new market opportunities and gather supporting information.

Prior to obtaining the award, I sought Spanish companies interested in promoting exports into Holland and support me financially on this project. Borges. S.A. sponsored my study to improve their marketing and exports into The Netherlands.