Dedicated franchise leader in the Global Customer Engagement group and key member of the Global Digital Transformation initiative consulting markets and franchises by focusing on several major customer engagement areas: • Responsible for Merck’s Innovative Digital Strategy and Channels. The roll-out of Merck Connect, the Global HCP digital engagement service hub, in partnership with more than 10 markets worldwide and top franchises, led to a double–digit increase of customer engagement vs. prior year. • Actively engaged with and consulted top Global franchise teams through a variety of disease areas helping them to align the Global strategy throughout the markets and increase engagement with customers leveraging an enhanced user experience and innovative solutions on Merck Connect in the integrated health digital ecosystem.

Accountable for the development and execution of the Immunology portfolio strategy to maximize sales and income for the MSD business in Germany across two customer groups and six indications in Rheumatology and Dermatology. Directing all strategic and operational Customer Engagement activities for the Immunology franchise.Leading the Corporate Customer Engagement project team in 'Change Management and Communication'.

Responsible for the strategic marketing and business development activities of the Fertility portfolio including P&L responsibility for four brands.Successfully integrated the business into MSD beginning in October 2010.

Directed all marketing activities in support of three established brands and the launch of a novel recombinant follicle stimulant ELONVA (corifollitropin alfa) in reproductive endocrinology.

Responsible for support of the CEO in the development of business and expansion strategy. Beispiele anzeigen .