Isabel Blanco Email & Phone Number

Bogotá, Distrito Capital, Colombia

Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

Bogotá, Bogotá D.C. Department, Colombia

• Responsible for marketing. Brand management of Repatha®, Mimpara® y Aranesp® in Colombia. Defined the strategy and marketing plan FY17 to FY27 for both lines driving consistent double- digit growth and marketing budget.
• Succesful Repatha® launched (2017) Market Share 2018/04 97%, Budget accomplishment 160% May 2018.
• Increased Mimpara® Market Share from 36% to 48% in 2017.
• Achieved Sales vs Budget 230% for Repatha® until December 2017 and 106% for Nephrology… Show more Responsible for marketing. Brand management of Repatha®, Mimpara® y Aranesp® in Colombia. Defined the strategy and.
• Achieved Sales vs Budget 230% for Repatha® until December 2017 and 106% for Nephrology line in a fierce competitive environment. Show less

Bogota

• Responsible for P&L, marketing, sales management for Mimpara® and Araneps®. Team leader of 5 Field Force in Colombia.
• Launched Aranesp® in 2016 in a highly competitive market, Budget accomplishment 106% May 2018.
• Designed and implemented a new procedure to engage health care professionals with Aranesp® called Freemium Plan - Market Share 2018/04 21% vs direct competitor from Roche (MIRCERA®).

Bogota

• Responsible for P&L, Ketosteril® marketing and sales management in a highly competitive market including generics. Team leader of 5 Field Force and 2 Nutritionists related to Patients Program (KABICARE). Active member.
• Developed added value services project called - KABICARE (Renal Nutrition Center) in Colombia. Opened for patients and Health Care professionals in June 2015, and consolidated the proposal for 3 more centers.
• Achieved regional… Show more Responsible for P&L, Ketosteril® marketing and sales management in a highly competitive market including generics. Team leader of 5 Field Force and 2 Nutritionists related to Patients.
• Achieved regional recognition (ELAMA – Europe, Latin America and Middle Africa) for the differentiated business models developed for the region. Show less

Bogotá

• Responsible for planning and implementation of strategic projects focused on opening new markets, differentiation, market share, pricing and positioning of a brand (FMEPrever - Nephroprotection Program). Development of.
• Developed FMEPRever project (Early Nephro Follow up Program) achieving a double-digit growth… Show more Responsible for planning and implementation of strategic projects focused on opening new markets, differentiation.
• Developed FMEPRever project (Early Nephro Follow up Program) achieving a double-digit growth for the next 5 years.
• Designed, structured and installed a Telemedicine project for patient attention
• Achieved sales growth of 20% from 2012 to 2014. Show less

Colombia

• Responsible for opening and commercial-administrative management of a new Renal Center (15 dialysis machines and more than 20 Health Care professionals). Broad knowledge of Medical Devices portfolio (HD / PD) to offer.
• Accomplished one of the contracts with regional insurer to guarantee 60% of occupancy of Renal Center machines.
• Assured positive EBIT since commercial operation beginning by adding services as… Show more Responsible for opening and commercial-administrative management of a new Renal Center (15 dialysis machines and more than 20.
• Assured positive EBIT since commercial operation beginning by adding services as Nephro-pediatric consultancy to the portfolio. Show less

New York, NY

Identification and opening of new customer, development of commercial proposals and sustainability strategies in public relationships and market research with the design team. Close up to International markets related to media, branding BTL, promotion, ATL, digital trade marketing for product launch and other campaigns.

Cali, Colombia

• Brand activities management focused on Chevignon® positioning on all multi-brand and final consumer as well. Administration and accurate control of sales support tools as samples and brand promotional expenses.
• Assured profitability and sustainability in most important multi-brand customers.
• Negotiated the first Chevignon® franchises in the area (Pasto and Popayan)

Master In Marketing Management

Master In Commercial Management

Administradora De Empresas