Isabel C Marsh Email & Phone Number

Boston, Ma, Us

Florida, United States

Providence, Rhode Island, United States

- Conducted interviews with startup and existing businesses to assess needs and remove barriers to support their growth and expansion as part of the statewide business retention strategy.- Referred business owners to the appropriate business resources through our network of partners, including the RI Small Business Development Center, state agencies, trade associations and economic development resources. - Represented Commerce at business outreach events, Chambers of Commerce and industry conferences.- Tracked and measured client interactions, referrals and outcomes using Salesforce CRM system.

Rhode Island, United States

Newport, Rhode Island, United States

• Served one hundred businesses annually by tracking client interactions, referrals and outcomes using the Chamber’s CRM system. • Worked directly with business owners to assess needs or resolve issues by referring them to the appropriate technical assistance resource partner, including RI Commerce Corporation, the Small Business Development Center (SBDC), government agencies, banks, and lenders.• Supported the marketing and distribution of grant funds to small business owners through the RI Rebounds pandemic recovery program. Hosted informational webinars, assisted businesses with the application process and administered funds. • Facilitated a monthly networking series in partnership with the SBDC to learn about issues affecting businesses and shared information about technical assistance programs. • Represented the Chamber on Municipal Economic Development Committees, at business events, community meetings and presented bi-monthly business outreach updates to our regional economic development committee.

Newport, Rhode Island, United States

• Launched a Shop Local campaign in partnership with Discover Newport, the region’s Visitor and Tourism bureau, targeted to residents and visitors encouraging them to shop and dine locally during the pandemic. • Managed the project team to create a digital directory, ShopGreaterNewport.com; produced video testimonials; and designed a digital, print, and social media marketing campaign.• Worked with business owners to create their online profiles by writing an online tutorial and delivering virtual training and one-on-one assistance.• Assisted in launching a new gift card program accepted by more than three hundred businesses in the region by writing program specifications and developing promotional materials.

Greater Boston

● Launched RI Waves, a statewide public road safety awareness campaign on behalf of Bike Newport, a community-based organization, by collaborating with state agencies, local businesses, and creative resources to produce educational website, videos, and social media campaign.● Managed and implemented digital marketing projects by working with clients to define business goals, write scopes of work and collaborated with internal and contract resources to design and implement websites, develop content and digital marketing campaigns.

Greater New York City Area

● Collaborated with the Mortgage Product division to launch a new online customer acquisition channel to generate leads for home loan products.● Contributed to the acquisition of $800MM in new mortgage accounts; attracted customers of higher credit quality and higher loan amount versus plan.● Implemented a marketing campaign measurement process by partnering with the Data Analytics and Sales Operations team to track ad placements to mortgage closings.● Presented marketing campaign results and recommendations to the Executive Team and influenced decisions to increase the annual media budget based on positive ROI.● Launched exclusive marketing partnership in 16 regions with Zillow.com, the leading online real estate site, and its New York City affiliate StreetEasy, to increase brand awareness in key markets and to acquire new loan accounts.● Managed a seven-person ad agency team to develop and execute media plans.

Greater New York City Area

− Improved brand awareness among consumers and acquired profitable accounts by leading digital marketing and social media strategy at Amex’s Consumer Credit Card division− Led social influencer strategy to engage with women and millennial segments by providing financial tips and advice using social media, video and email− Managed two direct reports and a six-person ad agency team− Key accomplishments:o Created and promoted a series of five videos with personal finance expert Jean Chatzky to target parents with children; achieved a 90% positive brand sentiment rating among target audienceo Drove 50% increase in email promotions conversion rate by redesigning format and improving targetingo Developed and presented measurement plan to share results of social marketing programs

Greater New York City Area

− Key accomplishments:o Drove a 40% increase in new accounts through brand advertising by improving card application experienceo Increased event ticket sale revenue by 20% by enhancing ecommerce experienceo Reduced agency web development fees by 25% by streamlining creative briefing, design and QA processeso Ensured content and offers would be found by search engines by implementing search optimization strategy

Greater New York City Area

− Key accomplishments:o Led media agency RFP to consolidate $10MM display media budget across three business unitso Piloted new agency structure and media strategy, resulting in cost-efficient and scalable acquisition of new accountso Acquired 4,000 new accounts by testing online behavioral targeting to reach and re-target customerso Attracted 15 high-quality affiliates to market Amex products by focusing on relationship management, promotions strategy and improving commission structure