Performance driven, customer-obsessed and creative marketing professional; recent Marketing Master’s graduate of Stockholm University, and Magna cum Laude graduate of Rhode Island University (BSc, Marketing). Passion for new and emerging technologies with a demonstrated ability to drive results. Offers a 360-degree understanding of (and experience with) eCommerce, social media marketing, and development of strategic, integrated, multi-channel, cross-platform content and campaigns designed to increase engagement, traffic, brand awareness, revenue capture, and customer loyalty. A critical thinker, problem-solver, and strategic partner to cross-functional divisions; experience working with eCommerce internal and external teams to support product creation, launch, research, and related content management. Thesis at University of Stockholm is entitled “Unlocking Video Game Replayability: The Impact of Value Co-Creation on Customer Retention within the Video Game Industry” –and is focused on customer and brand community-building within the context of behavioral economics and service-dominant logic; how value propositions and products are transformed through co-creation; symbiotic customer and company interaction. If you should choose to hire me, this is what I pledge to bring:***Unwavering commitment to excel and bring my best each day***Diverse creative and content development skills across multiple platforms and media***Willingness to never assume I know what the customer wants; instead listening and researching to find out for certain***Curiosity to learn new technologies/skillsets…And I welcome contact through LinkedIn. Let’s talk!Digital Marketing, Cross-Portal Marketing, Product Marketing, Project Management, Brand Evangelism, Integrated Marketing Campaigns
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Marketing Representative-InternUnderstatement Underwear Aug 2023 - Dec 2023Stockholm, Stockholm County, SwedenCross-platform content and eCommerce marketing management—with overarching focus on customer community building and management, acceleration of product and brand awareness, and creation of impactful messaging surrounding product launches, promotions, and sales. Co-led the development of eCommerce marketing strategies for audience acquisition, engagement and conversions. ***Developed and collaborated on content, messaging and images with the goal of creating effective, engaging, and tailored brand storytelling across our website, socials, email, and SMS. ***Utilized basic HTML coding and backend website infrastructure development in PIM platform (Airtable). Utilized Shopify platform and optimized site layout to drive clicks, Improve UX and increase conversion rates; linked to Meta shop and other eCommerce sites for cross-platform marketing.***Executed the successful implementation of discounts for peak sales weeks like Black Friday, Cyber Monday, Boxing Day, etc. Resulting in exceeding campaign sales expectations***Utilized planning software (Asana) to create, aggregate, and execute multiple content plans and launch strategy within tight, fluctuating deadlines. -
Marketing Representative-InternEasterseals Jan 2021 - Jun 2021Rhode Island, United StatesI developed social media and digital marketing content for Facebook, LinkedIn, Instagram, and Twitter. Promoted Easterseals in Rhode Island. Established a Career Fair presence to recruit and attract young, qualified job seekers to the organization.***Contributed to integrated marketing campaigns promoting Easterseals Rhode Island’s presence at a local Career Fair; owned messaging and digital marketing around the event***Utilized Canva to create compelling social media posts promoting key events, including Virtual Fun Run and Autism Awareness Day -
Game TesterHcltech Jun 2020 - Sep 2020I tested Xbox console and games for Microsoft—with a focus on functionality. Managed, coordinated, and logged results of end-to-end test lifecycles. ***Contributed to backend infrastructure testing that directly impacted game functionality and performance***Utilized SharePoint to document test results and communicate same to team members, other coworkers and stakeholders
Isabel Cappo Education Details
Frequently Asked Questions about Isabel Cappo
What is Isabel Cappo's role at the current company?
Isabel Cappo's current role is I help companies build customer & brand communities to drive business forward ★Strategic digital & e-commerce marketing ♦ Communications→messaging ✔Creative collaboration.
What schools did Isabel Cappo attend?
Isabel Cappo attended Stockholms Universitet, University Of Rhode Island - College Of Business, Eastlake High School.
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