Supported in the execution of various promotional campaigns and events to drive customer engagement and sales• Coordinated the development of various social platform content to enhance brand visibility and customer loyalty base• Produced marketing materials for multiple campaigns and managed different social media platforms, providing clearcommunications between multiple parties• Spearheaded various festive premiums projects, from sourcing suitable vendors, comparing price points and arranging overseasshipment to ensure cost efficiency and timely delivery• Designed clear, consumer-focus landing pages with strategic layouts and engaging content to enhance user experience

Crafted and created compelling product descriptions and mood boards for new menu items• Created curated content for social media posts to grow Hvala’s follower base organically• Conceptualised and recommended marketing strategies to senior management to boost consumer engagement• Interviewed local start-up company Goodity Co. and authored a feature article to increase website viewership

Spearheaded different marketing campaigns and planned charity events (e.g. golfing) for various beneficiaries• Successfully reached out and established new partnership deals between DBS and 15 F&B merchants• Facilitated the smooth running of Fuelling Dreams, a charity dinner aimed at supporting the Arts in Singapore• Coordinated with various stakeholders to execute communication plans across all publicity channels• Designed databases of consumer profiles and analysed demographics to ensure targeted outreach

Helped 40+ primary school students with academic work and ensured good understanding of taught content• Guided students in additional practice papers to improve their understanding of the subject matter• Organised and facilitated engaging activities aimed at improving students’ holistic development