Isabel Neo Email & Phone Number

Singapore

Singapore

• Pricing Strategy & Analysis: Propose sustainable pricing structures for promotional campaigns on eCommerce platforms (Redmart & Lazada). Analyze & evaluate post-campaign data to identify key performance metrics & provide strategic recommendations• eCommerce: Develop & execute monthly promotional strategies & visual merchandising plans across eCommerce platforms with key account managers. Ensure timely submission of promotional forms & digital assets• Wholesaler/Traditional Off-Trade Management: Collaborate with wholesalers & sales team, ensuring seamless execution for Traditional Off-Trade (Convenience Stores, Mom-and-Pop Stores). Oversee strategic placement of visibility & ensure Point of Sale material is deployed to appropriate outlets & optimally positioned to maximize shopper engagement & drive sales• Product Listings & Content Management: Maintain up-to-date pricing & product information & manage listing process across eCommerce channels. Optimize listings with compelling content, driving traffic & increasing conversion rates.• Marketing Collateral Design: Conceptualize & produce effective collaterals aligned with brand guidelines for RedMart & Lazada promotional campaigns• Events: Oversee execution & ensure smooth logistics of key brand events like wine & whisky fairs, dinners & events

Patron’S Day 2025

Singapore

Singapore

• Design & drive strategic content marketing across various online social media channels• Support internal marketing, business development, corporate service & sales team to develop content• Regular lead & performance tracking during & post-marketing campaigns

• Involved in cashier duties which include and are not limited to processing payments, exchanges and returns• Coordinated with in-house driver and operations team to replenish stocks and transfers from main warehouse• Ensured inventory accuracy with weekly stock take• Maintained proper communications of ongoing promotions and offers with payment partners to customers

Smu Patron’S Day 2024

Phd In Business Program (General Management)

Smu Fencing Club

Smu Asian Varsity Fencing Championships 2023

• Managed process of customer booking to photo• Established good relationships with customers• Maintained cleanliness and pleasant environment of physical outlet• Effectively managed photo studio, ice cream and art jamming sales all at once

Changi Airport

• Adhered to professional and service standards and conduct in tasks performed• Efficiently documented COVID swab and specimen collection• Inventoried stocks for COVID swab supplies• Demonstrated good interpersonal skills with passengers• Adhered to infection protocol controls

Mox @ Oxley Rise

• Community management for MOX• Established good relationships with tenants, workshop operators and members• Proposed and designed effective marketing campaign collaterals• Communicated promotional campaigns to stakeholders via email• Created events and managed administrative issues of co-working space• Managed process of booking and touring of space from member sign-up to on-boarding

Bachelor Of Business Management, Marketing (Marketing Analytics Track)

Marketing Analytics Major Leadership • SMU Patron’s Day 2025: Marketing & Communications Director • SMU Patron’s Day 2024: Partnerships.

Diploma In Business, International Business And Entrepreneurship

Graduated with Diploma in Business with Merit Achievements • Director’s List AY2020/2021 • Ministry of Education Certificate of Academic.

‘O’ Levels

Graduated with 7 points & 5As for 'O' Levels Achievements • Ministry of Education Edusave Scholarship 2018 • Ministry of Education Edusave.

Psle Certificate

Achievements • Ministry of Education Good Progress Award 2014 • Ministry of Education Good Progress Award 2013